Tag: Tiktok Marketing

TikTok's popularity has experienced a noteworthy surge, especially among younger users, currently counting over 1.92 billion users globally. It's a pretty safe bet that this figure is likely to double in the years to come. TikTok has positioned itself as a platform for engaging content, delivering considerable value for businesses and marketing endeavours, extending beyond personal use. In this guide, we'll steer you in the direction of harnessing TikTok for your business needs and assist you in achieving your marketing goals.

TikTok is based on a content graph rather than a social graph, so content is at the heart of the platform. Our content preference delivery methods shape TikTokers' behaviors and creative styles, keeping them inspired and energized through diverse discovery. Allowing TikTok to lead the way requires you to keep our community and their creative preferences in mind when developing your materials.