Awesome digital marketing strategies that reap the best returns

If you look at reports from 12 months ago, SEO was surprisingly low on the list when it comes to the best digital marketing strategies. Social media was on the top closely followed by content marketing.

What we have learned in the past 4 to 6 months is that due to the abundance of digital marketing activity, the priorities have changed for digital marketers.

Social media marketing is no longer the top priority for digital marketing strategies

While we are all spending more time than ever on social media, the reality is that digital marketers moved their marketing efforts to social media marketing at the start of the COVID-19 outbreak with good reason - at first. However, this soon became diluted when every company found that they needed to do digital marketing, and started investing. What this meant is that the social media feeds were inundated with advertising and push-notifications coupled with direct messaging, flooding our feeds.

How effective is this? The reality is it has diluted the prominence of social media marketing in the marketing mix.

Content marketing is still a priority for marketers

Content marketing is still key to any marketing strategy and other elements of the marketing mix rely on strong, keyword rich content to not only connect with audiences but also with algorithms.

Search engine optimisation is the secret sauce

SEO isn't 'one and done'. It's something that every company needs to invest in on a weekly and monthly basis. With everyone looking online for their products and services, competing for top ranking is paramount to success. 

Email and video marketing

To help with brand connection, awareness and penetration, both email and video marketing is still ranking highly for marketers. They are high impact, high return tactics that maximise the potential of your brand from a lead generation prospective as well as overall branding.

Vamp up your digital marketing efforts by focusing on what works and what is ultimately more successful in promoting your products and services and generation leads.