Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Thursday, 26 May 2011 11:02

Retail is dying

Retail is dying. Is it? Is the economy really as bad as everyone is saying. Last night on the ABC, they confirmed that advertising spend is down and this is a real indicator of how well the economy is going.
In the US it is called Groupon. Everyone is on it, and everyone eagerly awaits the next big deal that is going to be released. It's like shopping channel, only better.
In the last month, I noticed another not-for-profit that I have been very familiar with over the years finally get online and join the ranks of facebook and twitter.

Not-for-profits in 95 percent of cases are for very good causes and definately whether they make a profit or not, have their hearts in the right place.
Planking is the action of lying face down with arms to the sides of the body, in unusual public spaces and photographing it.

Marketing Eye CEO, Julie Schoneveld joined the craze today, together with Pip (the Director's dog). Planking is viral marketing at its best. There is not a day that goes by that there is not a report about planking.

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!

Have we lost the art of having a good relationship?

 Do any of us know what a truly good relationship is? Most of us aspire to have a relationship that ticks all the boxes and is mutually beneficial but like anything, there are good times and there are bad times.

In business, sitting down with your clients and getting to know them on a level where there is mutual respect, kindness, care and understanding, is something that many business people did really well in the eighties but it seems to be an art form of the past.

Monday, 23 May 2011 12:06

Revive. Survive

Are you looking for a business turnaround? Is this time of year making you re-think what you have done in the past 12 months and what you intend to do in the next 12 months?
Sunday, 22 May 2011 12:45

What Women Want

What do women want? If you knew exactly what women want, then you would be the richest person on the planet because I don't think I know a woman that knows what she wants and unfortunately, I too am in that boat.
Friday, 20 May 2011 11:04

A way to remember Adelaide

Never thought that having an odd sign on a door would make a destination so memorable. Everyone in the ladies restroom at Adelaide Airport when I was there were in fits of laughter about a sign that may imply that visitors drink toilet water. Now, really... has anyone ever had a glass of toilet water in lieu of clean water out of a tap?

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Wednesday, 18 May 2011 14:12

Did you make your millions?

Did you make your million? Or 2, or 3, or 4? It's May and it's time to work out whether your pockets are full of coins, or if there is a hole where they seem to have slipped through.

End of Financial Year is a reality check for all businesses. Did you do well this year? Could you have done better? Does your team need to be congratulated on their work and achievements? Who are your big spending clients?
Tuesday, 17 May 2011 10:05

Some companies don't want to succeed

You can come up with a reason for doing almost everything... including murder, so coming up with reasons to not succeed is a piece of cake.

Everyday, I talk to small businesses who say they want to grow, but always have a reason why they haven't. "Useless salesman, economy is bad, product is going through changes, website isn't generating leads, too busy running the business"... and the list goes on.
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