The question is one that every marketer should know how to answer, how has Apple created an offering so compelling that it pulls customers towards their product? Despite Apple providing no discounts and premium pricing.
I have a couple; personal and professional.
His book was on my bedside table alongside a book written about how he presents to an audience and engages them like no other.
My bucket list had him down as the person I would most like to do work experience for. Sadly, this will never happen.
THE ENTREPRENEURS LIFE
Helen Jarman is one of Australia’s most respected and awarded female entrepreneurs who against all odds, has built a multi-million dollar company in a male dominated industry. She is an advocate for woman making a difference not only in business but in the community and has worked hard in promoting the responsible disposal of e-Waste in Australia. Her tireless work towards ensuring that the community and corporates take responsibility for e-Waste and that we all work towards zero landfill from electronic waste disposal makes her one of Marketing Eye’s most favoured female entrepreneurs. Find out what makes Helen Jarman so great.