Carry A Book is a newly launched app connecting book lovers, based on their preferences. In order to build the brand, Marketing Eye engaged in marketing and design assets and concepts by gaining feedback from the app and developing a new website. The implementation of search engine optimisation has also been strategized as part of extended branding. Marketing Eye have also implementation a strong presence on social media to build further brand awareness and engagement. There have been successful public relation campaigns through a micro- influencer on Forbes and Ticker Jumpstart Live.
I was Al Bundy at the tail end of Al Bundy’s great Married With Children TV run; before the brilliant Ed O’Neill became the old man on Modern Family. Now, I have never considered myself a salesperson, but I did okay and the easiest sales came because of an immediate rapport built with customers. I really wasn’t selling anything, I was just having a chat to someone whose interests matched mine, or whose personality was appealing. I think they bought from me because of the very fact that I wasn’t selling to them, and of course they needed a pair of shoes.
Gray has a book, Mars and Venus on a Date which basically is a guide to navigating the 5 stages of dating to create lasting relationships.
If you bare with me, you will see how this can relate to relationships with employees that are looking for the perfect job. Particularly essential reading for small business owners.
I sat down with my friends who were also in business and watched Jack Welch talk about his story of how he changed GE and his philosophies on business.