Blog Author Mellissah Smith - Page 90

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 19 October 2011 16:11

Marketing Consultants Suck!

You heard it! They suck!

They know stuff...but not enough stuff to be totally across the entire marketing mix ensuring that they are 100% of the time working in the best interests of the small business that they are working for.
Last night I had dinner with a good friend of mine. He is one of the smartest people I know in business. He is not only academical, but very street smart.

I talked in length about the next stage of Marketing Eye's business. That is, expansion into the US, selling rights for the company in Europe and basically becoming a truly global player in small business marketing. No else seems to be taking the lead, so it may as well be me.
Monday, 17 October 2011 14:13

Website design needs to be on-brand

Case Study: BrightLine Solutions Atlanta

Marketing Eye Atlanta was recently engaged by BrightLine Solutions in Atlanta to re-develop their rather new website incorporating more services, social media and a different look and feel.

The company is based in both Atlanta and New York and was founded by serial entrepreneur Christy Brown. Specialising in Information Technology, Embedded Software Engineering, Accounting and Finance, Christy has paved a niche in her market and delivered a service that is both professional and unsurpassed by any of her competitors.

As an advocate for Twitter and someone who has benefited immensely in terms of sales and following from this platform, I have to say yesterday was a very sad day in our relationship.
Thursday, 13 October 2011 08:13

Learning valuable lessons

This morning on the way to work, I walked next door from my building to get coffee. As always, I took my dog. She was not on a leash as we live next door to the building in which we work and she is well trained. Or at least I thought so.
Wednesday, 12 October 2011 11:42

Google Plus or is that Minus?

Where is everyone?

It appears that I may have been a bit off the mark in a previous article. I claimed that Google Plus’ entry into online social media would spell the sudden demise of Facebook. At this point in time that appears to be false. It has become apparent that social media supremacy will come after a long struggle rather than the quick and clean coup reminiscent of the Facebook takeover of MySpace that I predicted.

Thursday, 06 October 2011 16:05

Spend time fishing, not fixing

I don't know about you... but there is nothing more frustrating than when you are at home on the weekend trying to do something on your computer and it crashes. Not only does it crash... it burns. Viruses, technical problems - you name it, it happens when you least need it to happen.
Thursday, 06 October 2011 12:46

Steve Jobs, we will always remember you

He was number one on my bucket list and he someone I don't think a week went by without me mentioning him in conversation or thinking about how I could learn more from the way he operated.

His book was on my bedside table alongside a book written about how he presents to an audience and engages them like no other.

My bucket list had him down as the person I would most like to do work experience for. Sadly, this will never happen.
Today I had a meeting with mobile marketing guru Dipen Patel from an innovative bluetooth and wifi mobile marketing company, SpidaNet.

Being an avid adopter of new technologies and in particular integrated marketing campaigns, I can assure you, I held on to his every word.
Page 90 of 133