Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Sunday, 04 January 2009 12:35

2009 Kick-off Your Marketing

Having avoided heading to the office on the 5th January, 2009, by working from home on the company’s business plan for 2009, today I am now ready to get started.
Sunday, 04 January 2009 12:34

Brand Purchases – Hitting a hole in one

I have to say, I am one of those suckers who buys by brand name. Whether it’s a can of baked beans (Heinz) or a camera (Canon), I am lured by the power of a brand name.
Monday, 03 August 2009 11:30

Is It Criminal Not To Be Creative?

When one fancies themselves as a bit of a creative, it’s hard to ignore that urge that consumes you when an opportunity to pitch for a relatively large account comes your way.
Tuesday, 03 November 2009 12:27

The race that stops a nation

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A last minute decision to attend the ‘race that stops a nation’ reminded me why gossip magazines sell so well and how gen-y is absorbed with the idea of celebrity, so much more than I remember my generation ever being.
Wednesday, 04 November 2009 12:26

Is there a new look Liberal Party?

Last night I was invited to attend a dinner for a up and coming politician that has just won pre-selection in the seat of Kooyong.
Sunday, 08 November 2009 12:24

The Death of a Publicist

Whilst we all espouse to work with companies that have the same ethics, culture, and key set of values – it doesn’t always happen that way for a variety of reasons.
I had the most unusual experience today with Prism Colour in Melbourne which is run by a guy (who I have never met) by the name of Greg McHenry.
polo-5-300x225

Ok, I was there, all glammed up with a beautiful orange silk summer dress from Gail Elliott’s Little Joe in Toorak styled with accessories that made me feel like I was not in Portsea, but was in fact, swanning around at the Polo in South of France’s St Tropez.
Today was a good day. Actually, a good, good day as the lyrics of the Black Eye Peas song goes. It’s a fresh start to the year ahead.
Tuesday, 12 January 2010 12:09

Ice Blocks Anyone?

We all know that the best investment in small business that you can make is on your employees.
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