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Marketing Blog Author Mellissah Smith - Page 92

Blog Author Mellissah Smith - Page 92

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Wednesday, 15 February 2012 08:35

Does your looks matter in business?

It takes just 30 seconds for someone to have an impression of you. And... they say first impressions count.

Since light travels faster than sound, you are always seen before you are heard. It's the quick impression someone has of you that can be the lasting one.
It has caught me by surprise. Who would have guessed? I wasn't expecting anything, not even a rose.
Tuesday, 14 February 2012 07:43

Where's cupid pointing his arrow?

Cupid is the most famous of Valentine symbols and everybody knows that boy armed with bow and arrows, and piercing hearts . He is known as a mischievous, winged child armed with bow and arrows.

The arrows signify desires and emotions of love, and Cupid aims those arrows at Gods and Humans, causing them to fall deeply in love. Cupid has always played a role in the celebrations of love and lovers. In ancient Greece he was known as Eros, the young son of Aphrodite, the goddess of love and beauty.

Today is Valentine's Day. It's a day that holds so much expectation for so many people around the world, particularly those who are young. It's a day that every girl/woman wants someone (anyone) to say to them they are special... usually in the form of a card, roses or a gift. The day is so full of expectations, that I am sure many people end up not savouring the day and enjoying it for what it is, but instead having disagreements like the young couple in the park this morning with the guy following a beautiful girl in tears with a bunch of roses.
Yesterday I wrote a blog about the 5 things women should do to be more successful in business. Thousands of people read it - even though it was on a Sunday. Thanks :) I am chuffed.

It got me thinking... what should men do. Now, I am no expert, so these tips are only a singular point of view, but something that perhaps should be considered. What do you think?

10 Things A Man Should Do To Be More Successful
I am doing what many people like to do on a rainy day... laying in bed reading.

With a bookshelf full of every book genre imaginable, I am working my way through Small Giants - Companies That Choose to Be Great Instead of Big by Bo Burlingham. My good friend Kingsley Smith (from Kingsley's restaurants fame) gave it to me to read and I can't seem to put it down. Luckily for me, its raining outside and last night I celebrated a friends birthday, so I am little bit weary.

As I read, I am getting more and more inspired. It is encouraging me think beyond  what I am reading and imagining the lives of other business women around the world and what makes one more successful than the other or for that matter, more happier than the person next to them.
Wednesday, 08 February 2012 12:08

Another day, a new outlook

Today, I couldn't wait to get to work. I work up at 4am, desperate for the sun to come out so that it would be a sane time to go to work.

I am inspired. Work is fantastic. Life is falling into place and things are getting done. It's amazing what 24 hours can do. Another day, a new outlook.

Sometimes when you have been staring at the same document for days or doing the same things over and over again, its hard to have a fresh perspective.

It may take some time away from what you are doing to have a 'new outlook' or perhaps it means showing someone else your work.

If you have goals and you want to reach them, then its important to stay on track. Try new paths, but when they are obviously leading you in the wrong direction, switch. Don't waste time. Make the cold hard decisions that need to be made and revisit your business plan or your marketing plan to make sure everything still leads in the same direction.

Some tips on how to keep on track:

1.  Ensure your plan is written down in hard copy. We are all about soft copies these days, that sometimes a hard copy is the reminder we need to ensure that we follow things through.
2.  Ask others to make you accountable. It may be other members of your team, your board of directors or your family and friends.
3.  Change paths if the path you are on isn't going to work.
4.  Make decisions and don't be afraid of failure.
5.  Engage with everyone around you and get their buy-in.
As one door closed late last week, another opened minutes later.

I sat on the beach, looking out at the stars and soaking up a warm summers night in Palm Beach. It was one of the most beautiful sights I have ever seen. I had had a run of bad luck. Fortunately, not in business. It was more little things like parking fines and delayed flights. Things that don't matter too much but all together seem like a big deal. I also had the anniversary of my father's passing, which is never a great time for anyone.

But sitting on that beach, I had a moment of clarity. And then everything changed.
Tuesday, 07 February 2012 07:50

Some people never learn - are you one of them?

Do your friends say the same things to you over and over again, and you shrug it off thinking they have no idea?

Have you had the same type of relationships over and over again, only to find that they keep ending the same?

Do you keep on getting the same outcome out of life and still find yourself sitting there on a Sunday night lonely?
The Superbowl is on and most of America is glued to their television screens. Madonna's performance was one of her best yet and the game is as thrilling as ever.

You have a problem with a client. They are unhappy and want to be attended to immediately. Do you take 10 minutes and ring the client or do you watch the superbowl knowing that 10 minutes out of the superbowl won't change your experience that much but what the heck... it's the superbowl?

That is the question. I know someone who chose the Superbowl and lost what could possibly be the most valuable client they ever had. Amazing where some people's priorities lie.
Sunday, 05 February 2012 20:27

Caring about people comes first

In any relationship, to spend time caring about another individual and sometimes sacrificing your own immediate wants, is the traits of a good person.

It could be a friend, a loved one, family, a client, a supplier or a member of your team.

When you watch relationships going on around you and you see people who genuinely care about others, its always a warm feeling. It doesn't even have to be about you.
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