Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Thursday, 12 May 2011 09:45

Stress, does it go with the territory?

Does anyone else feel stressed, often?

I remember when life was easy, and the most stress I would have was getting a parking fine. That was 20 years ago!

Owning a small business can be the most rewarding job in the world, but as rewarding as it is, if you don't actively manage stress, it can sometimes over take you.

Being 100% on-game, every day is impossible. Whilst I am naturally a spirited individual, I feel overwhelmed by the whole work/life/home balance. Am I alone, or is this a common issue for small business owners. So, how do you manage it?

Yoga?
Eating well?
Exercise?
Meditating?
Having a pet in the workforce?
Being organised?
Life coach?
Therapist?

This blog is interested in sharing with its followers tips on who to destress and manage stress in every day life for a small business owner. Do you have ways to improve stress management? We want to hear all about it!

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Wednesday, 11 May 2011 07:36

When the time is right, it's right!

Has anyone ever said to you before "when the time is right, it's right"?

I have heard it a few times and I have to say, it's exactly that. I heard it, but I didn't 100% believe it. Is the time ever right?

In life, whether it's falling in love, buying a house, moving to the country, or going on a holiday - timing is typically everything.

Whereas in business, a lot of different areas need to fall into place for the timing to be right. For instance, if you want to expand, you have to have the right processes in place, finance in order, marketing strategy ready to go and people. For all of these things to be 100% in place is near impossible. Right? Wrong.

Thursday... not feeling well.

Friday... sick.
Saturday... sick.
Sunday... sick.

Now, why is this good for small business? On Thursday, it wasn't. On Friday, it wasn't, well, not until it was well and truly into the evening. Saturday and Sunday, it was.

When you are forced to STOP, it's impossible not to clear everything from your mind and get on with the job at hand, and that is getting well.

Meetings are missed, proposals are not sent, work is not completed. It really is a royal pain in the a***. BUT, this down time can be good for your small business. As a small business marketer, I try to absorb every possible item of advertising, marketing and public relations activity that crosses my path. There are millions of pieces day-in, day-out that I am confronted with. Of course, I don't take in everything, but I do try and absorb as much as possible and relate it back to the Marketing Eye client base.
Sunday, 08 May 2011 12:53

I Love America

Having travelled many times to the United States over the years for both business and pleasure, I have to say, that I have fallen in love with it all over again.

My recent travels were meant to be educational, and they were, but they also ensured that I revisited my old stomping grounds, reunited with friends that I hadn't seen in years and had new and exciting experiences that I will never forget.

It does help that the first time I went to the United States the dollar was 57c to every AU$1 dollar. Not ideal. Today, it sits nicely at $1.08 which pleases me no end and has definately aided in bringing back the passion I have for travelling to their great country.
Tuesday, 03 May 2011 07:45

Out with the old, in with the new

build-it-and-they-will-come-smallIt takes a brave person, to throw something away and replace it with something new. Look at your cupboards at home. When was the last time you threw out your favourite jumper, even though it has holes in it?

Sometimes a website can be a bit like that. You get used to seeing it. It brings you in a number of inquiries. Search engine optimisation looks pretty good compared to most of your competitors. So, what makes you throw it all away?
Friday, 29 April 2011 17:31

Build it and they will come

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Click here to see presentation.

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Thursday, 21 April 2011 11:24

Who's branding Easter?

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Happy Easter!
At Marketing Eye we wish everyone a safe and relaxing Easter with family and friends.

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Wednesday, 20 April 2011 11:20

Trust your creatives... or fail

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This advertisement was developed by our creative team at Marketing Eye.
Wednesday, 20 April 2011 11:17

Richer than most

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John Rich, one of America’s most successful country music singers and star of US-version of Celebrity Apprentice, was one of the most inspirational people that I met during a recent trip to the United States.
Tuesday, 19 April 2011 11:14

Reaching out to Entrepreneurs

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A group of Queensland Entrepreneurs and myself travelled to Nashville 2 weeks ago to see local businesses and innovation in the region.
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