Marketing Blog

Marketing Blog

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Dyson-Logo-1-copy-300x149There are some brands that do the ‘right’ thing and other’s that just think commercially. I am very impressed with dyson, a global company that makes hundreds of different products, putting a firm focus on being environmentally conscience.

They actively invest in ensuring that their appliances, and in particular, household appliances have as little impact as possible on the environment by encouraging customers to recycle.
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Can you see your brand in this shot? This is a very stylish building products website that is looking for a new brand to go online with! What that means is when you are an agency, and you mock up potential designs for clients, not all choose the one that you love… for various reasons.
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Direct marketing is not just about creativity, good writing or an offer – it’s actually a science. Yes, you heard correctly… it is a science.

I have seen some amazing direct marketing campaigns and currently, in the big corporation space, NAB are doing a sensational job or luring consumers to change banks because they have “broken up” with the other banks.
Monday, 14 March 2011 19:16

How will you COMMUNICATE in 2011?

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P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Monday, 21 March 2011 20:14

Have you got time for a coffee?

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Who has had a bad coffee? I am sure that 100% of people have had an experience of a bad coffee and no doubt will continue to as our favourite brands are not always available, where we want them to be. The coffee industry is a burgeoning industry, and locally in Australia, companies like Vittoria Coffee has pioneered the coffee industry and taken a significant dominance in the buying decisions of not only coffee shops but also to consumers who pick coffee off the shelf at the local Coles or Woolworths stores.
Sunday, 27 February 2011 20:09

Who are the best marketers in Australia?

There are so many great marketers in Australia with a majority in positions for Top 500 companies.
Thursday, 09 September 2010 11:45

Displacing the iPhone

Blackberry takes on the iPhone

Blackberry takes on the iPhone
In the world of taking new hand held technology to the people, Apple sits head and shoulders above the rest.
Brainstorming ways to generate more sales in the current economic times is a daily ritual for those who work at Marketing Eye. Our last quarter was still strong, but could have been better – like everyone else in the consulting game.
Sunday, 04 January 2009 12:35

2009 Kick-off Your Marketing

Having avoided heading to the office on the 5th January, 2009, by working from home on the company’s business plan for 2009, today I am now ready to get started.
Sunday, 04 January 2009 12:34

Brand Purchases – Hitting a hole in one

I have to say, I am one of those suckers who buys by brand name. Whether it’s a can of baked beans (Heinz) or a camera (Canon), I am lured by the power of a brand name.
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