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Mellissah Smith

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Blog Author Mellissah Smith - Page 94

Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
Monday, 26 September 2011 08:08

Anyone can learn how to be a great leader

When you start a small business, it's hard to think about what leadership style you would like to incorporate in your company. Typically, your thoughts are on what product or service you would like to take to market; your business plan; how you are going to get sales; and how you will attract the right people to work for you.

Leadership styles is often thought to be a medium or larger business thought-process.
Thursday, 22 September 2011 15:52

Change the world : Is it possible?

Each year I embark on a journey to rediscover myself, my business and my world. It may seem a little philosophical, but it's true.

I do this, not in a traditional way of going into a zone where you are by yourself and you spend time thinking and analysing, but by going away to conferences. In particular, entrepreneurial conferences.
Wednesday, 14 September 2011 11:55

Someone's First Choice

Travel diaries: I am currently travelling to Amsterdam for a Global Entrepreneurs Conference. All stories are inspired by conversations with other entrepreneurs and adventures along the way.

Someone's First Choice

I want to be someone's first choice. But what happens when you are not?

In the movie with Kate Hudson "Something Borrowed" Ginnifer Goodwin's character has an affair with her best friend's (Kate Hudson's character Darcy) fiance.  Now this does not seem like your typical feel good scenario as it goes against the grain of what friendship and loyalty is all about, but it does make you question the whole concept of first choice. To be someone's first choice is a romantic notion and is not only my fairytale but the fairytale of millions of girls the world over.

In business, we all want to be someone's first choice. When you first lock eyes, that the connection you have with that person is so intense that it forms a lifelong relationship, right there and then. It's like love at first sight, but in a business sense.

But the question is, ' can you create that moment where you become someone's first choice'?

When you choose Burger King over McDonalds - can Burger King really do something about making their burgers your first choice? Or when a consultant walks into your office to sell you a service-can they be your first choice by changing the way they look, the tone of their voices, the style of their presentation or the warmth in their smile when they say goodbye? Presentation coaches would say that you can create a love at first sight scenario - but can you really?

I want to be someone's first choice, but is their first choice more than being just about me being me? That really is the question that every business person needs to answer.
Thursday, 08 September 2011 14:40

Not sure how to close a sale?

What are you really saying to your customers?

Have you had a great conversation with a potential customer, been really optimistic about getting them on board, and then never heard from them again? Maybe that conversation wasn’t as great as you had thought? Impossible! You know your product inside and out, you answered every question they had. As hard as it may be for you to identify, there may be something small in the way you are speaking with these customers that is putting them off coming back.
Wednesday, 07 September 2011 14:55

The value of a good testimonial

"Our brand and website were looking a bit tired and old – we had tried to update ourselves but we just didn’t have the know-how. We came across Julie and the rest of the team from Marketing Eye and things started happening right away! Within days we had a new brand direction, a new modern looking and useable web design and a solid marketing plan – exactly what we needed. Thanks for the direction!"
Tuesday, 06 September 2011 12:07

Websites that give you quality leads

 quality-leads
 
dog-food
 
But your website is a dog’s breakfast?

Does your website directly attribute to your overall business objectives, drive sales, and directly assist in improving your bottom line?
Marketing Eye works with hundreds of companies seeking to give their customers a better online experience and drive quality leads to their sales teams.

We understand the latest in SEO techniques, social media integration and enhancing website functionality.

Now is the time to start thinking about how your website can do more for your business.
   
Friday, 02 September 2011 10:48

Say NO! to clients - and you will grow faster

It's a lesson that I learned far too late in the game, but nevertheless, I have learnt it and am reaping the rewards.

When clients are rolling in the door, most entrepreneurs are counting the dollars and working out ways in which to service them.

In the past, I have said 'yes' to far too many dodgy characters - people who I knew would never pay their bills, liars and people who just don't fit in with our brand and culture. Every single time, it ended in disaster.
Thursday, 01 September 2011 07:13

Does your small business have the X Factor?

X-FACTOR - DO YOU HAVE IT?

Have you ever walked into a room and everyone has turned to stare at you?

Have you ever started a speech and known that every single person in the audience is holding onto every last word you say?

Do your staff proudly tell the world that they work for your company?

Are you customers skiting over the fact that they use your company's services?

If you are Mel B, she proudly proclaims that she knew she had the X Factor when she first started with the Spice Girls. More modestly, Ronan Keating from the X Factor believes that you never really know but people may start asking for your autographs or listening to your songs. The X Factor show has been a phenomenal success showcasing the talents of people with talent. The winners have the 'X Factor' and often go on to be highly successful. Think Susan Boyle.
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