What your website says about your brand
We all know that your brand in short is what people think of your company. These days, it's becoming increasingly what they think of your website, because most people will get to know you online before they meet you offline.
Traditional marketing still rocks - but we all know that online marketing and social networks now have more power to engage customers and prospects than any other marketing medium in history. Something no-one can ignore.
If you are still getting over your new year hangover and your head is a little muffled with too much going on and a new desire to lose weight, give up smoking, improve your health and spend more time with your family - there might be a competitor or two out there that has already started their BIG 2013 MARKETING CAMPAIGN and they are already punching above their weight online and offline. So, here's what you need to start thinking about:
1. Take a good long hard look at your website. Is it really a great representation of your brand? Does it tell your story? Does it give people reason to not only spend time on your site but to also come back time and time again?
2. Is your website looking good? Do people compliment you on how easy your website is to navigate around and find information pertinent to their needs? Is your website professional?
3. Do you update your website regularly?
4. Have you set up google analytics and are you using this information to improve content and site navigation?
5. Have you checked out your competitors and what keywords they are using online? Are you up-to-date with "most searched keywords" - easily attainable through adwords?
6. Is your website designed and created for tablets and mobile use?
7. At a glance, is it apparent that you have engaged in using the KISS principal when designing your website? Take a look at www.apple.com and see how easy it is to identify exactly what they sell and how you can buy their products or use their services.
8. Have you focused on content? Is your content easy to read? Is your content relevant to your target audience? Have you utilized keywords in your content repetitive?
9. Have you made your website personal? Every day, I receive emails from people saying how much they appreciate the fact that while my blogs talk about business, they also share my personal experiences and give them an insight into the business and culture they will be dealing with.
10. Is your company really on social media or do you just have an account set up that is not active and regularly updated? Are social media platforms linking back potential customers to your website?
What is your website really saying about your brand? Are you proud of your website? Do you regularly receive and seek feedback on your website? How are you capturing prospect data?
There are alot of questions that you need to ask yourself and now is the time - not tomorrow. Good luck!
Traditional marketing still rocks - but we all know that online marketing and social networks now have more power to engage customers and prospects than any other marketing medium in history. Something no-one can ignore.
If you are still getting over your new year hangover and your head is a little muffled with too much going on and a new desire to lose weight, give up smoking, improve your health and spend more time with your family - there might be a competitor or two out there that has already started their BIG 2013 MARKETING CAMPAIGN and they are already punching above their weight online and offline. So, here's what you need to start thinking about:
1. Take a good long hard look at your website. Is it really a great representation of your brand? Does it tell your story? Does it give people reason to not only spend time on your site but to also come back time and time again?
2. Is your website looking good? Do people compliment you on how easy your website is to navigate around and find information pertinent to their needs? Is your website professional?
3. Do you update your website regularly?
4. Have you set up google analytics and are you using this information to improve content and site navigation?
5. Have you checked out your competitors and what keywords they are using online? Are you up-to-date with "most searched keywords" - easily attainable through adwords?
6. Is your website designed and created for tablets and mobile use?
7. At a glance, is it apparent that you have engaged in using the KISS principal when designing your website? Take a look at www.apple.com and see how easy it is to identify exactly what they sell and how you can buy their products or use their services.
8. Have you focused on content? Is your content easy to read? Is your content relevant to your target audience? Have you utilized keywords in your content repetitive?
9. Have you made your website personal? Every day, I receive emails from people saying how much they appreciate the fact that while my blogs talk about business, they also share my personal experiences and give them an insight into the business and culture they will be dealing with.
10. Is your company really on social media or do you just have an account set up that is not active and regularly updated? Are social media platforms linking back potential customers to your website?
What is your website really saying about your brand? Are you proud of your website? Do you regularly receive and seek feedback on your website? How are you capturing prospect data?
There are alot of questions that you need to ask yourself and now is the time - not tomorrow. Good luck!
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Natalie Frost
08 Jan 2013Fantastic insight! Now more than ever it seems that businesses can't afford to lag behind by pondering over ideas with immediacy driving success among the competition. Such an important message that has been brought to the forefront here. Its great to see this complemented by actionable tips. No. 5, I find particularly interesting, as what is a good website without visitors? Focus on reaching customers to webpage, often seems to be the major downfall of companies particularly when looking at small businesses. So how can a small businesses compete among what seems to be Internet domination by big businesses marketing? Also was very insightful to read of the presence of social media reinforcement being such a promising aid to bring customers to webpage. Something that I am intrigued to monitor in businesses marketing progression over the next year. I wonder how dramatic the movement of social media marketing will be and what this proliferation will mean for future marketing strategies and tactics.
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