Why Brand Evolution Needs A House
For years, I have been fascinated by design in every possible form; shape, configuration, pattern, ornamentation and visual appearance. Of particular interest is architectural design.
Last week, I was fortunate enough to walk the streets of Amsterdam with one of the Netherlands most famed interior architects, Flip Verbeek. He use to be co-owner of a company called Flow that has designed some of the most amazing interiors in buildings throughout the Netherlands. As we walked the streets, looking at building after building that had been designed by Flow and the talented architects in the team, I was inspired. The passion that this man has for design and visuals that are sustainable and complement the environment in which it inhabits, is contagioius.
So contagious in fact, that on my flight home from Amsterdam, I looked up www.realestate.com.au, found a property and days later, bought it.
The property will be the new home for Marketing Eye in Melbourne. It is located in my favourite street in the city, Greville Street and fits inside my inner-city bubble that I love to live in. While I won't be here so much to enjoy it, it gives me great pride to be able to find a building with the character and potential that the one I have just bought has.
Last week, I was fortunate enough to walk the streets of Amsterdam with one of the Netherlands most famed interior architects, Flip Verbeek. He use to be co-owner of a company called Flow that has designed some of the most amazing interiors in buildings throughout the Netherlands. As we walked the streets, looking at building after building that had been designed by Flow and the talented architects in the team, I was inspired. The passion that this man has for design and visuals that are sustainable and complement the environment in which it inhabits, is contagioius.
So contagious in fact, that on my flight home from Amsterdam, I looked up www.realestate.com.au, found a property and days later, bought it.
The property will be the new home for Marketing Eye in Melbourne. It is located in my favourite street in the city, Greville Street and fits inside my inner-city bubble that I love to live in. While I won't be here so much to enjoy it, it gives me great pride to be able to find a building with the character and potential that the one I have just bought has.
This whole process happened so fast and has totally absorbed my week (so sorry to anyone I haven't gotten back to in the last few days - because this is more work than anticipated).
I am sharing this story for a number of reasons but mainly because making a decision to buy a building for an office is a big decision. While in some cases it is economically sound, Melbourne and Australian real estate prices are not the most appealing in the world. It is seriously expensive to buy a small block of land anywhere in Australia and not comparable to say the US, which has ample land and building for sale that is much more cost efficient.
In making the decision to buy rather than extend a lease in Melbourne, I considered my employees first. We have a talented crew that do a really good job and it is important for the company to ensure that they enjoy their jobs as much as possible.
I bring my dog to work each day but I think it would be impossible for others to do so without us getting kicked out of the building for harbouring a doggie daycare centre. These things have restrictions and unfortunately for those who love their animals as much as I do, it is such a pleasure to be able to extend this to people that work for the Marketing Eye brand.
Marketing Eye has also been around now since late 2004 and live running since late 2005. In that time, we have build a "franchise" model with an office design - but it is time to evolve further in this area and build the "dream" that can be followed all over the world exploring international design elements and environmentally sound practices.
This evolution will only be positive for the company.
The actual buying of the property was an interesting process. Having grown up with family in property and real estate industries, I was very surprised at how much I allowed the real estate agent determine what I paid and how the contract was made. In business, I am very strong but it felt like it was a personal decision, so all of a sudden I became a person who just wanted to buy the property and not think about it again. A moment in life where I wished I had someone to bounce it off and to deal with the real estate agent. In the end, the real estate agent got what he wanted and I am sure he played the game, hooked up the buyer (me) and made the vendor very happy. The perils of doing things alone.
On a more positive note, the building is going to be awesome. I can't wait to work with the architects to design something fabulous that we are very proud of and that the team love working in. I look forward to people bringing their dogs into work and having Friday BBQ's at lunchtime with anyone who is in the area and feel like like a "snag" or in my case, a salad.
Clients and friends are always welcome and a bit of space will be a blessing for each of the members of the Marketing Eye team.
This building is more than a piece of real estate or a long-term investment. It is an evolution of the Marketing Eye brand and bringing together a team collaboration to produce the perfect work environment for the people who deserve to have the best - and that is our team. Every brand needs a house, and now Marketing Eye has one!
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.
comments ( 7 )
absolute green coffee cleanse
18 May 2015My partner and I stumbled over here coming from a different
Replywebsite and thought I may as well check things out.
I like what I see so now i am following you. Look forward to exploring
your web page yet again.
mlm leads
19 Jan 2014It's really a cool and useful piece of info. I'm glad that you shared this useful info with us.
ReplyPlease stay us up to date like this. Thanks for sharing.
Garcinia Cambogia Side Effects
17 Jan 2014I'm amazed, I have to admit. Seldom do I come across a blog that's equally educative and engaging, and without a doubt,
Replyyou've hit the nail on the head. The issue is something which not enough folks are speaking intelligently about.
I'm very happy I came across this during my hunt for something relating to this.
pure garcinia cambogia extract
28 Aug 2013What's up everyone, it's my first visit at this web site, and piece of writing is genuinely fruitful for me, keep up posting
Replysuch posts.
Daryl Wright
10 Nov 2012Congrats we wish you well with it. I am sure amongst your network you could have reached out for some assistance, but all the same you seem happy with your decision. Good luck with the design and renovation.
ReplyAlice Truong
08 Nov 2012Congatulations on the new house of Marketing Eye. I have been regular visitor of Marketing Eye blog and I am so happy to hear about the new house for the family. The way you share this news make me feel a lot more confindence and trust in the company's work, and I do believe your clients feel the same.
ReplyAmy
08 Nov 2012Agreed! Amsterdam is full of beautiful and unique architectural structures. That's great you were inspired to buy a new home for Marketing Eye in Greville st, it's one of my favourite places in Melbourne - plenty of trendy cafes, bars, clubs and boutiques.
Reply