Marketing Eye Blog

Marketing Eye Blog

Tag: corporate gifts

Selecting the correct Christmas gift for clients can often be fraught with danger - while a thoughtful, heartfelt gift can strenghten and enhance your professional relationships, a poorly-executed and inappropriate present will have the opposite effect.

These days, selecting corporate gifts can often feel like a competition, with companies attempting to outdo each other in a extravagant battle of the budgets. That said, money can't buy class or creativity, so make sure you give from the heart and tailor each gift to your clients' interests. It is the thought that counts, after all.
Friday, 07 May 2010

The gift of giving

whitechristmas_gift-300x225Today I received the first call of the year from a client wanting to get organised with gifts for Christmas for key clients. 

You may think that he has allocated too much time to organise, but for many companies, the last minute rush means that not enough thought has gone into it and the gift really does not depict the type of relationship that exists with client and supplier.
Published in Management