Marketing Eye Blog

Marketing Eye Blog

Tag: client relationships

Wednesday, 23 January 2013

You’re on top of it… Or are you?

bradpitt
 
The vast majority of business owners eat, breathe and sleep work.  You know your product.  You know your industry.  You have great relationships with your clients; even prospective business; BUT business isn’t as boom-boom-boom as it could be.  
Insert question marks here…  Sometimes even the odd exclamation mark for frustration’s sake.

You spend all your time on your business, client relationships, communications.  You’re investing a lot in your marketing to spread awareness and build a reputation.  Where’s the conversion?  Where’s the new business?  Where’s the Twitter following?  Where are the likes on Facebook?

Know.  Like.  Trust.

No matter how big and experienced you may be, a lot of people don’t know about the X-Factor of communication - that recent Chanel ad featuring Brad Pitt is a great example (making it to the ‘Business Insider’s 10 Worst Ads of 2012’ list).  Before you sell anything, you need to get known, you need to be liked and you need to be trusted.

How?
Published in Marketing
Selecting the correct Christmas gift for clients can often be fraught with danger - while a thoughtful, heartfelt gift can strenghten and enhance your professional relationships, a poorly-executed and inappropriate present will have the opposite effect.

These days, selecting corporate gifts can often feel like a competition, with companies attempting to outdo each other in a extravagant battle of the budgets. That said, money can't buy class or creativity, so make sure you give from the heart and tailor each gift to your clients' interests. It is the thought that counts, after all.