Blog Author Michelle Reid - Page 1

The Language of Marketing Eye

Many successful companies have a "company language" that everyone in the organisation has been trained on, it’s embedded in the way they talk, the way they write and the way they communicate ideas. The power of language is so huge that Marketing Eye suggests every business should add a company language element to their corporate identity or style guide. It’s as important if not more important than your visual identity. It compliments your tone of voice and supports your written communications and marketing pieces.

The world of social media can be a difficult one to navigate, as it comes with a variety of endless opportunities and possibilities for businesses future overarching success. The overwhelming growth of social media platforms creates a sense of pressure on businesses to display a conscious active presence on all these diverse platforms; from Facebook, Instagram to YouTube, this list goes on and on. One of the main causes of failed social media strategies are due to businesses utilising and prioritising the wrong social media platforms for their particular industry and consumer market.

So that time of year has come around again, the end of one year and the beginning of another. It’s a time for reflection and looking forward and so I’ve been asking myself of late what will the future of marketing holds for us in 2019? It’s surely an exciting time to be in marketing with so many developments and improvements coming to fruition so I put together a list of Marketing trends to watch in 2019. 

As I look around the Sydney, Marketing Eye office something really stands out. I’m one of the oldest ones here, not only am I one of the oldest members of the team, I’m in a sea of Millennials. What’s a Millennial you ask? Well it’s a term coined to represent anyone in their early twenties born in the year 2000-2010 and yes, the office is full of them. 

I have two children aged 5 and 3, they are hilarious, cheeky and full of energy. In the last five years there are many things I’ve sacrificed for my kids; my time, my money, my energy but not my career. In fact, I think having kids has really given me some keys skills that have made me a better employee, manager and team member.

My husband is a software engineer, well he is many things; a great dad, a fantastic husband and well if I’m 100% honest a total nerd. A tech head and code developer at heart, he often sees the world in black and white, a series of 1’s and 0’s while I’m much more emotive,

It’s my second week in the Sydney office of Marketing Eye and although all the staff are lovely, there’s one staff member who has really captured my heart. Pippa, Chief Barking Officer, although she doesn’t bark, in fact ironically for a dog she’s as quiet as a mouse.

It’s my first day working in the Sydney office of Marketing Eye and I’m feeling a mixture of emotions; nervous, anxious, overwhelmed but most of all excited. Excited for this new chapter of my working life, excited to meet my co-workers, excited to face some new challenges and most of all excited to be working in a dynamic, engaging and creative environment such as Marketing Eye.