Which social media platforms should I choose?
The world of social media can be a difficult one to navigate, as it comes with a variety of endless opportunities and possibilities for businesses future overarching success. The overwhelming growth of social media platforms creates a sense of pressure on businesses to display a conscious active presence on all these diverse platforms; from Facebook, Instagram to YouTube, this list goes on and on. One of the main causes of failed social media strategies are due to businesses utilising and prioritising the wrong social media platforms for their particular industry and consumer market.
Zuckerberg’s gold mine of Facebook is one of the largest social media platforms for businesses to reach their diverse and unique target market. It has the ability to enhance social interaction, engagements, share relevant content and involvement for businesses like nothing ever done before. In addition to providing the ability to connect and share, Facebook enhancing the e commerce field with features that enable consumers to purchase products and services at the simple touch of a button. Re-defining the consumer experience, touch points and standards. We shouldn’t underestimate the power of Facebook for a business; because let’s be honest, who doesn’t have Facebook?
With over 800 million active users, Instagram displays visuals that are both informative and captivating. We can all agree that Instagram is one of the most addictive social media platforms, that can leave us mindlessly scrolling for hours on end. Currently the audience demographic on Instagram is that of Gen Z.
LinkedIn is traditionally used for those of corporate professionals though now businesses of all types of sizes are making their presence known, that has seen a large boom in the number of users on LinkedIn over the last decade. LinkedIn provides the opportunity for potential networking of like-minded individuals and digital advertising for businesses.
Social Media Platforms are overwhelming, they are constant, changing and sometimes confusing though they are so independently crucial to the success of your brand and your business. Discovering what social platforms should be exciting for yourself and your target market. If you feel like your falling behind on your social media, Marketing Eye has your back. We thrive knowing that your business is successful on each platform and that you are reeking the benefits.