Tag: language

Business is a dynamic and ever-changing field. Because they are no longer constrained by geography, they are becoming more diverse. Due to widespread globalisation, we no longer live in a world where you cannot do business with a company located hundreds of kilometres from where you now live. Because of the possibility of interacting with foreign companies or customers, fluency in language and the ability to communicate effectively in writing have become more vital in the modern business world.

Your audience will better comprehend what you're saying, and your brand's reputation for respect, professionalism, and trustworthiness will improve thanks to your words.

The Language of Marketing Eye

Many successful companies have a "company language" that everyone in the organisation has been trained on, it’s embedded in the way they talk, the way they write and the way they communicate ideas. The power of language is so huge that Marketing Eye suggests every business should add a company language element to their corporate identity or style guide. It’s as important if not more important than your visual identity. It compliments your tone of voice and supports your written communications and marketing pieces.

Ever sat down with a group of friends from another country and felt like the odd one out? Not because you dress particularly strangely, nor due to the fact that they eat a whole different menu than what you are use to (think peanut butter and jelly sandwiches - ughhh!), but because your accent and basic language is lost in translation and you are not sure whether to keep quiet to avoid embarrassment or to power through in hope of perhaps teaching your friends a thing or two about being Australian or English or whatever you may be.