Displaying items by tag: business - Page 3

Monday, 13 November 2017 09:09

Entrepreneurship: John Horan's success story

Entrepreneurs are extraordinary people as their ability to create an opportunity, innovate a new idea and build a brand whilst overcoming adversity is astonishing.

Published in Entrepreneurship
Reality Check: Robots haven’t just landed in the workplace – they are already expanding their skills, increasing productivity and retention rates, and moving up the corporate ladder. As technology continues to bring unprecedented improvements into the workplace that essentially streamline processes and creates efficiency, employees will really need to start thinking about their value and worth to an organisation. 
Published in Management
Thursday, 02 November 2017 08:13

What the future workforce looks like

“Humans and machines – each on their own – won’t be enough to drive businesses in the coming decades. Tomorrow’s leading enterprises will be those that know how to meld the two effectively” – Accenture.

It’s those forward-thinking businesses who have adopted robotics, automation software and technologies, that have increased their productivity by over 200% evidence suggest. This helps re-affirm what the future workforce will look like: human and digital interaction on a daily basis.
Published in Marketing
In the media or life in general, there is an expectation for everyone to be flawless. On social media, everyone appears impeccable - but when one investigates deep down the vault of reality, life appears far from what we see on our screens or on the news stand.

So why do so many of us feel the need to drive in this lane towards perfection? Are these expectations doing us more harm than good?
Published in Management
Wednesday, 04 October 2017 10:24

The boomerang marketing approach

Last week I was chatting to one of my staff members and all of a sudden it occurred to me... it's better the devil you know. When you work in marketing, so often your salary is forever capped unless you get one of those coveted roles at Facebook, Google or a Top 100 company globally. 
Published in Marketing
Friday, 29 September 2017 08:24

5 life lessons travel taught me

89 days, 16 countries, 6 different languages and a lifetime experience. It's safe to say these past three months were nothing short of an absolute blast, but travelling was honestly more than that, it was an incredible lifetime opportunity filled with lessons and one of kind experiences one can only imagine.  
Published in Guest Blog
Wednesday, 20 September 2017 09:45

How can your business learn from Apple's success?

With the launch of the new iPhone 8, 8s and X, no doubt there will be queues in all major capital cities for the coveted device, despite prices reaching almost $2,000 AUD for their X model. People have begun posting jobs on Airtasker, which is an online marketplace to outsource jobs, willing to pay up to $300 for people to line up for them to buy the new iPhone on the day of release.

The question is one that every marketer should know how to answer, how has Apple created an offering so compelling that it pulls customers towards their product? Despite Apple providing no discounts and premium pricing. 
Published in Marketing
Catalyst, a non-profit organisation providing research services into women in the workforce recently reported that females made up only 16.3% of CEO positions and 34.1% of senior management positions in 2016.

Being a young woman with high hopes in business and seeing these kinds of statistics is both disheartening and motivating. On one hand, it pushes you to think “I can do this, I can really make a difference”, then some days you see the number of male figureheads of a company or even the country, shake your head and wonder if it’s worth it (pro tip: it is).
Published in Guest Blog
Thursday, 03 August 2017 08:26

Why we are re-inventing Marketing Eye

You may have read that robots will not replace marketers - and I am going to tell you now, in this blog, that largely they will. Marketing as a profession will change in the next 12 month to 2 years so dramatically, that everyone will need to re-invent themselves and companies that are still selling the same old marketing skill set, will find that they no longer have a business.
The amount of times people ring Marketing Eye to talk about their marketing efforts, and they have literally left it to the last minute, I cannot count. It actually happens on a daily basis. Leaving your business' destiny in the hands of a marketing company (or any company) that doesn't know your product and service as intimately as you, and has no data science on what you have done previously from a marketing perspective is simply crazy.
Published in Marketing
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