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Marketing Blog tag: 'business' - Tag page 5

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Displaying items by tag: business - Page 5

Friday, 29 September 2017 08:24

5 life lessons travel taught me

89 days, 16 countries, 6 different languages and a lifetime experience. It's safe to say these past three months were nothing short of an absolute blast, but travelling was honestly more than that, it was an incredible lifetime opportunity filled with lessons and one of kind experiences one can only imagine.  
Published in Guest Blog
Wednesday, 20 September 2017 09:45

How can your business learn from Apple's success?

With the launch of the new iPhone 8, 8s and X, no doubt there will be queues in all major capital cities for the coveted device, despite prices reaching almost $2,000 AUD for their X model. People have begun posting jobs on Airtasker, which is an online marketplace to outsource jobs, willing to pay up to $300 for people to line up for them to buy the new iPhone on the day of release.

The question is one that every marketer should know how to answer, how has Apple created an offering so compelling that it pulls customers towards their product? Despite Apple providing no discounts and premium pricing. 
Published in Marketing
Catalyst, a non-profit organisation providing research services into women in the workforce recently reported that females made up only 16.3% of CEO positions and 34.1% of senior management positions in 2016.

Being a young woman with high hopes in business and seeing these kinds of statistics is both disheartening and motivating. On one hand, it pushes you to think “I can do this, I can really make a difference”, then some days you see the number of male figureheads of a company or even the country, shake your head and wonder if it’s worth it (pro tip: it is).
Published in Guest Blog
Thursday, 03 August 2017 08:26

Why we are re-inventing Marketing Eye

You may have read that robots will not replace marketers - and I am going to tell you now, in this blog, that largely they will. Marketing as a profession will change in the next 12 month to 2 years so dramatically, that everyone will need to re-invent themselves and companies that are still selling the same old marketing skill set, will find that they no longer have a business.
The amount of times people ring Marketing Eye to talk about their marketing efforts, and they have literally left it to the last minute, I cannot count. It actually happens on a daily basis. Leaving your business' destiny in the hands of a marketing company (or any company) that doesn't know your product and service as intimately as you, and has no data science on what you have done previously from a marketing perspective is simply crazy.
Published in Marketing
Tuesday, 01 August 2017 08:00

The entrepreneur in me is going crazy

"The new girl is always prettier than the girl that you took to the dance" as Jack Cowin, Canadian/Australian billionaire and owner of Hungry Jacks and major shareholder of Dominos continually reminds me - and with good reason.
Published in Entrepreneurship
Wednesday, 19 July 2017 08:24

The highs of entrepreneurship

I opened my email and received two emails that literally have me jumping for joy. As a serial entrepreneur I know only too well the highs and lows of business. Sometimes the challenges feel like they are insurmountable, then other times, you know that you've been there before.
Published in Entrepreneurship
When I think about women entrepreneurs today, I realise just how much entrepreneurship is changing and why women entrepreneurs of yesterday-year need to adapt.

There are 4 women entrepreneurs that stand out from the crowd and really are shaking up the way people view women entrepreneurs in Australia.
Published in Entrepreneurship
Monday, 10 July 2017 07:57

How to deal with sociopath employees

Psychology is a big part of marketing and company culture. Understanding people helps you navigate how to manage them, and how to work with them. Much has been written about narcissist employees and employers, but it is the sociopath verging on narcissist that is really someone a company needs to watch out for. 
Published in Culture
Over the weekend, I was looking at our business plan, which is updated regularly, and I realised that I have absolutely no idea of what is to come. Like many entrepreneurs, we like to plan the year ahead, and have over-arching 5-year goals. 
Published in Marketing
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