Tag: business - Page 7

How do YOU define workplace culture? Over the years culture has become so incredibly important for organisational success, productivity and overall reputation.

Every person in business strives for the same goal- SUCCESS. Those who don’t achieve it believe those who do must have gotten “lucky”. Those who attain this much-desired goal know that luck has nothing to do with it.

At Marketing Eye, we have a very diverse team. Members of our team come from the United States, Australia, Dubai, India, Pakistan, Sri Lanka, Vietnam and New Zealand. While accents may vary, the work that our team does remains based on an industry best practice standard and a need to bring diversity into our marketing perspective.

Marketing strategies mean so many things to so many different people, that there is no standard code - or is there? While I have been using the same marketing strategy format for the past 20 years, I am always alarmed when I see a sales person write up a marketing 'to do list' and proclaim that this is in fact their marketing strategy. Likewise, when an entrepreneur hires a college graduate who writes up a marketing strategy based on the format that they learnt at college, which is out-dated, lacking in relevance and most likely not something that the student has had the ability to actually learn in-depth.

In business, we often imagine our worst-case scenarios - “What’s the worst that can happen if it goes wrong? How can I avoid the situation? How can I fix it?”

With the rise of social media and technology, there has been an evident boom in self-made successful entrepreneurs. Painting a future for themselves by showcasing and selling what they truly love.

Having just come from the #AdobeSummit in Las Vegas I knew that I would learn a lot about Adobe products, but what I didn’t realise is just how many other technologies are forging a formidable collaboration to accelerate the performance of marketing teams around the world.

With the rapid rise of the internet in the last two decades, the use of emails has become an integral part of both our personal and professional lives.

As the end of University begins to peek its head around the corner, we all know what that means. It's business time. Internships are one of the most nerve-racking, scary and exciting times of our lives, as they provide us all with the opportunity to dip our toes in the waters of various industries, departments, and businesses for a short period of time.

Blogging is essential for each and every business, especially within this day and age. Most businesses underestimate the importance and added value blogging brings to the table for both your customers and your stakeholders.