How Much Does a Marketing Manager Get Paid?
Marketing is an ever-changing, ever-developing industry, with new channels appearing and new ways to market your brand cropping up all the time. Because of the industry’s rapidly evolving nature, marketing teams and departments need someone who can right the ship, keep everyone on track and execute the business’s marketing strategy. They need a marketing manager.
Marketing managers are critical to a brand’s success, forming the frontline of what the consumers will see and how they understand the products and services being provided for both B2B and B2C channels. Their responsibilities include, but aren’t limited to:
- Creating promotional information to drive business;
- Analysing advertising returns and reporting to upper management;
- Coordinating multiple channels of marketing strategies;
- Evaluating performances of marketing campaigns;
- Troubleshooting marketing campaigns that are not performing well;
- Monitoring and improving SEO;
- Managing employees and third-party vendors;
- Addressing customer service problems;
- Coming up with new ways to promote new and existing products;
- Managing budgets for marketing campaigns;
- Testing new marketing opportunities;
- Building relationships with media outlets;
- Directing social media strategies;
- Educating employees about industry marketing trends; and
- Analysing customer feedback from social media platforms.
Marketing managers also develop and determine the marketability of new products and services, testing interest from probable customers, finding gaps in the market, researching and by improving an extensive knowledge of the strengths and weaknesses of the industry. Most importantly, they often lead a team of marketers, developing strong team dynamics for the company and imparting their knowledge and experience to facilitate growth for all marketers.
When looking at the salary of a marketing manager, every business, state and country can vary in their average wage. This can be based on the experience of a manager, the size of the company in question and the jobs that a given manager will have to perform in their day-to-day. Based on the latest PayScale reports, the average marketing manager salary in Australia is AU$79,271. In Australia, Melbourne is the highest paying city for marketing managers with an average of AU$92,080 according to Indeed. with North Sydney, NSW following with AU$81,777.
Marketing managers' salaries within the United States are averaged at $69,251 per year with the highest paying cities including San Francisco, CA at $107,845, and followed by New York with the average salary $80,009.
Whilst marketing managers are extremely important to a company and the services’ and/or products’ success, the team behind a marketing manager is just as important, supporting the manager and providing value to the business and their consumers, developing a strong and dynamic marketing team within the workplace.
As digital marketing continues to develop, it’s important to have strong digital marketers to support digital transformation, create leads and build brand awareness for company growth in an increasingly technological era. Digital marketers average a base salary of AU$77,957 per year. Newcastle, NSW, is the highest paid city at AU$86,141. The average salary for digital marketers within America sits at $58,973, with the highest paid city being New York, with a base salary of $67,918 according to Indeed.
Marketing coordinators organise all the marketing activities and initiatives of an organisation, conducting research, developing promotional campaigns, identifying target markets and evaluating current trends within an industry. Marketing coordinators’ base salary in Australia is AU$67,587, with Perth averaging AU$76,650 per year. America’s base salary for marketing coordinators is $45,240.
If you are looking to work across the board on all these activities, working for a marketing agency such as Marketing Eye as a marketing consultant is a great opportunity to work across a plethora of different industries and businesses. This will give all marketers the opportunity to use multiple strategies to create content and facilitate growth for every organisation.
All of these positions are vital to a strong marketing team and the success of the brand. These roles could be the perfect positions for you to be part of a team you will value and will value you, allowing you to enjoy going to work every day with a decent salary in return for your efforts with a great potential career path ahead.