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Marketing Blog tag: 'melbourne' - Tag page 7

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They're young having the time of their lives while studying their arses off, and as part of their University Degree or off their own bat, they have decided to do an internship. Luckily for me, it's at Marketing Eye.

First of all, they send off their resumes to hundreds of different companies requesting an internship. In Australia, they are largely not paid, so interns are volunteering their own time in reward for hands on experience.

I once said to an intern that when they finished their University Degree that they would be more employable due to their internship and ability to attract 50,000 to a blog, than those of who may have received a better score. Experience particularly in marketing counts for something.

So, I asked some of our interns, what an internship is really like. Here's what they had to say:
Published in Culture
Thursday, 14 August 2014 00:00

Why we should never be normal

The world has become crystal clear to me of recent and I could not be more happy.

We all make choices every single day of our life, and often we don't think enough about the impact of those choices and what they mean to future opportunities that may lie ahead.

I've been back in Melbourne for a week and it has been an eye-opener for so many reasons and this journey continues to help me better understand who I am and what I want to be in the future.
Published in Mellissah Smith
Friday, 14 February 2014 06:50

Loving your job

Marketing maven, Tegan Addinsall, a senior marketing manager at Marketing Eye Melbourne came blasting through the front door of the office today with the biggest smile on her face. It was 7.30am in the morning, and although I was at work, I hadn't even put my makeup on and certainly hadn't finished my first cup of coffee.

"I love my job!" proclaimed Tegan. And indeed she does. Every day she comes to work with the biggest smile on her face. She is incredibly smart, and knows her "stuff" better than most. Sometimes annoyingly, she smiles and laughs so much that I want to hit her over the head with a book, so she can come down to my level (not really!).

Published in Culture
Wednesday, 01 January 2014 19:16

My New Years Resolution

On Sunday night, I woke up in the middle of the night and got online and booked a flight to Melbourne. I was tired and partied out. After a week in Sydney, enjoying the harbour and catching up with my friends for breakfast, lunch and dinner - I was exhausted!

Not exactly how I would like to start the new year.

Booking the flight was one of those things that had to be done yet once I pushed the button, I realised that perhaps I should have given it more thought.

The next day, after saying goodbye, I boarded my flight to Melbourne. When I landed, I breathed a sigh of relief. It was exactly what I needed after a big year.

I picked up my car and drove straight away down to Portsea to stay with one of my good friends without telling a soul. 

After my first good nights sleep in weeks, I woke up and realised that it was New Years Eve and there were things to consider. Should I attend a party or should I just stay in. In the end, I decided against a romantic night with someone I love, and decided on a quiet night in with a few friends so that I could take time out for myself and look ahead at the new year that I was about to enter. I don't know about you, but for some reason, I found that being in situation without any influence would help me start the new year in the best possible light. The hardest decision was sacrificing spending a night, with candles and conversation with the person I admire most in the world - but it had to be done.

We had a simple dinner overlooking the ocean and thought through our New Years Resolutions.

Here is what I came up with:

Theme: If nothing changes, nothing changes.

Published in Mellissah Smith
Sunday, 26 May 2013 09:13

Are rich people the most unhappy?

I sat in my car on my one-hour journey to work in the frantic combustion of Melbourne peak hour traffic, I flicked the radio channel from Mix to Fox Fm to Nova trying to find some music, anything to pass the time. As per usual, there was no music playing but rather the drone of their voices over the latest hot gossip on celebrities and news of the world.

As they chatted about celebrities’ latest love affairs, divorces, D.U.I (drinking under the influence), drug dependencies and criminal convictions I wondered what a life of money and fame would be like.
Published in Management
Monday, 18 February 2013 10:43

Top Marketing Talents Wanted - Melbourne

Marketing Executive $65,000

Melbourne based

Marketing Eye is an innovative marketing consultancy firm that has offices in Australia and the US.

We are looking for an energetic and career-orientated Marketing Executive who shares the vision to bring the best marketing advice and solutions to small businesses in Victoria.

While we will train you on how to work with a number of small businesses across various industry sectors, we are seeking someone who has experience in marketing as well as a passion for it. You must have at least 3 to 4 years’ experience in marketing to apply for this position. And there is a real reason for this - our clients need to know that you have both succeeded and failed in marketing campaigns in the past and can extend that experience to future marketing campaigns conducted on behalf of our clients.
Published in Marketing
A marketing consultant is not necessarily a marketing consultant.

From one to another, they are completely different. Some have great skills in strategy, others in tactical development and execution of marketing plans. Some are great at communicating but not fully across social media or what role advertising plays in the digital age.

In the past year, I have travelled the world talking to marketers and each one has something different to offer. They all have honed their skills in one area or another.

I first started my involvement in the marketing industry 21 years ago at an advertising agency in  Queensland. I remember watching the owner of the business operate and being completely fascinated by his skills and creativity. He had started his career as a window dresser for David Jones and way back in the early nineties was making more than a million dollars profit out of 5 man agency. Incredible.

It's that time of year when we are seeking new recruits. But not just any recruit. A highly talented, goal orientated marketer that loves making a difference to small businesses. Must have experience in the position of Marketing Executive or Marketing Manager previously in Australia.

Marketing Executive - Melbourne based

Thursday, 08 September 2011 16:47

Advertisements that Work

An outstanding NSS advertisement, placed in Lloyd's List, which was developed by our creative team!

Marketing Eye was approached by Spanish Doughnuts with the view to promoting the first annual “World Churro Eating Competition” to be held at Melbourne’s Federation Square. With just over two weeks to go before the event date it was full steam ahead from the off-set. Marketing Eye met with Michael Aldemir, Director of Spanish Doughnuts Australia for an initial brain storming session, from here the promotional strategy was developed and implemented.

Published in Marketing
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