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Work Life Well provides a range of occupational health solutions. The company has extensive industry and clinical experience and aims to drive culture change in the occupational health field. Work Life Well provide opinions, recommendations and interventions that are comprehensive, contextually relevant and workable.
Marketing Eye was engaged as the company's outsourced marketing department to develop a marketing strategy to establish the brand as a credible go-to brand. The marketing assets developed by Marketing Eye included a rebranding of their logo and business cards, which featured on their email signature and letterheads. The website was also restructured to represent the new image of Work Life Well.
Yoga Australia develops, promotes and supports yoga teachers and educates the community on the benefits of practicing yoga.
The outsourced marketing efforts of Marketing Eye were a complete marketing, branding and design overhaul, concentrated on communication, awareness, and retention of members. This was executed through a redesign of their website, event marketing and leveraging relationship marketing with health funds and other relative organisations. Also the creation of marketing collateral of brochures, newsletters, FAQs and branded merchandise.
Matrix Surgical is a surgical and medical equipment supply company based in Melbourne with over 20 years of industry experience. They ensure that quality and price are at the forefront of their mission. The marketing initiatives undertaken by the outsourced marketing team at Marketing Eye were to create meaningful content that will engage users and create conversations, via their social media platforms. Through the creation of marketing collateral, Matrix Surgical could showcase their equipment at networking events and tradeshows in addition to the creation of EDMs. Whilst refreshing the brand through the design of a new logo and website to represent the new image.
Marlin Medical are a medical and surgical device field supplier pursuing the most innovative manufactures and suppliers both internationally and domestically in Australia. By engaging with the outsourced marketing department of Marketing Eye, a rebranding strategy and positioning were implemented through, marketing assets such as brochures, flyers and EDMs. The website was redesigned to reposition their image as a innovative medical and surgical supplier.
The process that lead to the new content strategy begun with determining the market position, brand mission, and vision and ensuring they all aligned. The marketing assets were then developed attempting to activate branding communication, resulting in the end goal of informing clients of their services. This was executed through the print and advertising assets rolled out, which invited clients to information events and highlighted their savings with bulk billing options, asserting their affordable image.
To achieve these strategies, we needed to determine and align their core values with the digital strategy. We developed brand guidelines that included the creation of their logo to represent the brand's voice and personality. By understanding the consumer and brand profile a user-friendly website was developed with SEO and content strategies.
Marketing Eye was originally employed to provide a comprehensive marketing audit. After this was successful completed, Marketing Eye was engaged to be the outsourced marketing department for the company developing a marketing strategy and implementing it over a period of time. Marketing Eye's engagement includes development of multiple websites, email marketing, branding, brand names, advertising, vehicle signage wraps, product branding, development of apps, rebranding Active Medical Supplies, promotional products, lead generation campaigns and more. In addition to this, Marketing Eye has been employed to name other companies for the group, develop multiple websites and the development of a magazine.
Access Rehabilitation Equipment is a well established Australian business based in Victoria, supplying quality rehabilitation equipment for aged care and disabled persons, for over 20 years. Marketing Eye, helped by developing brand awareness with the design of a new logo and print materials, such as business cards, catalogues, and magazine advertising.
The brand awareness strategy was developed because it was quite aware that even though Access Rehabilitation Equipment is a long-standing organisation, they were lacking the awareness. We engaged in SEO and content strategies to enhance their website traffic and visibility. As part of further development of awareness, the creation of print content with the new branding designed informed clients of their services and acted as a guide to products and prices.