Displaying items by tag: melbourne - Page 6

Wednesday, 23 September 2015 07:52

My commitment phobic days are now over

I am completely and utterly commitment phobic on every topic. I won't lie.

So, in lieu of my new years' resolutions I bought a house. I have looked around for the dream house for some time and couldn't find it. Quite frankly, I just didn't like other's people's designs or renovations.
Published in Mellissah Smith
In two days, I will be 42 years old. I write that with a huge smile on my face. I have in the past 12 months had the hardest 12 months of my life from an emotional perspective, but more recently, strangely, the best. As I get older, I keep learning so much about myself and others and I know how enriching that is. Getting older is exciting and allows me to grow in ways I never thought possible. 

When you are navigating life by yourself, it is hard to know whether you are doing the right or the wrong thing. The decisions you make in some way seem less important because all the mission critical one's were made earlier on, yet some are defined more by time. Finally I have hit that mid point in my life and it would be ignorant not to reflect and appreciate the good and learn from the bad. At least that's how I see it.

So many of my friends hit their 40's and have had mid life crisis; divorced or have done something crazy that I am sure one day they will regret. I was a little different. I went within myself and was probably a tad hard on myself and what I had achieved to date, and started this path which I have since gotten off, that was not going to make me happy long-term.

I won't deny that I am my own biggest critic, but mostly what I have learned is that I have grown in ways that make me extremely proud of the person I have become. Not the business woman that the world sees, or those so-called successes, but the person within. I am sure that sounds wrong when someone else reads this, but by saying it out loud, I am revealing who I am today.
Published in Mellissah Smith

Marketing Manager Melbourne 

·      St Kilda Road location

·      Fun collaborative work environment

·      Consulting position
Published in Marketing
The challenges of running a professional services firm are many. What most of my counterparts would say is that it's people that determine whether you are successful or not - and this is correct.
Published in Marketing
There are many challenges running an international marketing agency. The first being the tyranny of distance, with travel being instrumental in providing real life face-time in front of staff and clients. The second, the fact that many marketers struggle to be abreast of the latest in marketing techniques and technologies.

We have built a business on education and the training of marketers through on-the-job experiences. When someone has worked for a year at Marketing Eye, they are equipped to do any marketing job. It's something we pride ourselves on and has set us apart from the rest of the pack of small to medium sized business marketers.

When a marketing manager starts at Marketing Eye, they often feel overwhelmed. They need to learn fast and efficiently, and face-time with clients is always within weeks of starting through meetings and online communications, which require them to know everything there is to know about the client and exactly what the clients marketing expectations are.
Published in Marketing
Every now and again I have to take stock and start all over again. It's not necessarily because I have gotten something wrong. Instead, it's usually because I travel so much and am exposed to some of the most brilliant minds in business, who kindly share their thoughts and philosophies with me, that somewhere along the line, I become inspired or a thought makes more sense than the original plan.

A catalyst for change is the inate desire to be better. To do things in a way that transcends what may be normally expected, and sets in motion a purposeful action leading to an end goal.
Published in Mellissah Smith
They're young having the time of their lives while studying their arses off, and as part of their University Degree or off their own bat, they have decided to do an internship. Luckily for me, it's at Marketing Eye.

First of all, they send off their resumes to hundreds of different companies requesting an internship. In Australia, they are largely not paid, so interns are volunteering their own time in reward for hands on experience.

I once said to an intern that when they finished their University Degree that they would be more employable due to their internship and ability to attract 50,000 to a blog, than those of who may have received a better score. Experience particularly in marketing counts for something.

So, I asked some of our interns, what an internship is really like. Here's what they had to say:
Published in Culture
Thursday, 14 August 2014 00:00

Why we should never be normal

The world has become crystal clear to me of recent and I could not be more happy.

We all make choices every single day of our life, and often we don't think enough about the impact of those choices and what they mean to future opportunities that may lie ahead.

I've been back in Melbourne for a week and it has been an eye-opener for so many reasons and this journey continues to help me better understand who I am and what I want to be in the future.
Published in Mellissah Smith
Friday, 14 February 2014 06:50

Loving your job

Marketing maven, Tegan Addinsall, a senior marketing manager at Marketing Eye Melbourne came blasting through the front door of the office today with the biggest smile on her face. It was 7.30am in the morning, and although I was at work, I hadn't even put my makeup on and certainly hadn't finished my first cup of coffee.

"I love my job!" proclaimed Tegan. And indeed she does. Every day she comes to work with the biggest smile on her face. She is incredibly smart, and knows her "stuff" better than most. Sometimes annoyingly, she smiles and laughs so much that I want to hit her over the head with a book, so she can come down to my level (not really!).

Published in Culture
Wednesday, 01 January 2014 19:16

My New Years Resolution

On Sunday night, I woke up in the middle of the night and got online and booked a flight to Melbourne. I was tired and partied out. After a week in Sydney, enjoying the harbour and catching up with my friends for breakfast, lunch and dinner - I was exhausted!

Not exactly how I would like to start the new year.

Booking the flight was one of those things that had to be done yet once I pushed the button, I realised that perhaps I should have given it more thought.

The next day, after saying goodbye, I boarded my flight to Melbourne. When I landed, I breathed a sigh of relief. It was exactly what I needed after a big year.

I picked up my car and drove straight away down to Portsea to stay with one of my good friends without telling a soul. 

After my first good nights sleep in weeks, I woke up and realised that it was New Years Eve and there were things to consider. Should I attend a party or should I just stay in. In the end, I decided against a romantic night with someone I love, and decided on a quiet night in with a few friends so that I could take time out for myself and look ahead at the new year that I was about to enter. I don't know about you, but for some reason, I found that being in situation without any influence would help me start the new year in the best possible light. The hardest decision was sacrificing spending a night, with candles and conversation with the person I admire most in the world - but it had to be done.

We had a simple dinner overlooking the ocean and thought through our New Years Resolutions.

Here is what I came up with:

Theme: If nothing changes, nothing changes.

Published in Mellissah Smith
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