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Marketing Blog tag: 'melbourne' - Tag page 9

- Page 9

Thursday, 14 February 2019 17:28

Lokaway - Storage - Gun Safety

Lokaway provide security for commercial safes and have designed their own patented technology the ‘Swing’n’Slide’ which stops any prying intrusion. The Victorian based company provide secure services for gun and commercial safes and toolboxes and are expanding into the North American market.

Marketing Eye worked with Lokaway to complete market research and design a full range of marketing collateral. As part of the branding strategy, optimising and redesigning the website to enhance the client’s journey, together with driving traffic to the landing page, has enabled a stronger brand presence. We helped to deliver a print strategy that included informative brochures and pamphlets to enhance the brands competitive advantage and provide Lokaway with informative collateral at tradeshows.

Brochure


lokaway 1

lokaway 2
Published in Portfolio
Thursday, 14 February 2019 17:22

CHS Healthcare - Healthcare Services

CHS Healthcare designs, supplies and installs patient lifting and healthcare equipment Australia-wide. Their solutions are important for a range of industries including hospitals, aged care, education, community, supported accommodation and residential living.

Marketing Eye redesigned the CHS Healthcare website, which incorporated new industry-specific pages, case studies and testimonials. They also needed help with creating brand awareness, so Marketing Eye developed new content and marketing mediums to present CHS Healthcare’s information. The creation of print marketing materials such as product leaflets contributed to the branding story. In addition to this we engaged in public relations activity, as part of our brand awareness focus.

CHS Healthcare

CHS Healthcare2

CHS Healthcare3

CHS Healthcare4
Published in Portfolio

Utility Software Services, a consulting firm specifically for energy retailers. They service all businesses from start-up to well established firms, by providing back and front office functions of the business as well as energy consulting and transformation services.  

Utility Software Services engaged with Marketing Eye to help them move to a new direction by engaging with target audiences more effectively. A range of marketing collateral was created including key messaging for web and online presences as well as all corresponding marketing material such as EDMs. We also ensured and maintained the social media accounts as part of the digital marketing strategy.

Marketing Eye was responsible for all EDM and social media management, all content was consistent with the brands story and key messaging that we developed for the website, and ensured the clients were engaging with the brand through posts, comments and likes.

Utility
Published in Portfolio
Thursday, 14 February 2019 17:05

QP Lubes - Lubricants | Automotive

QP Lubes is a growing Australian engine oil and lubricants provider, looking to provide quality, affordable products to motorists. The provide lubricants and oils to many varying industries such as passenger vehicles to agriculture and farming for over 20 years.

Marketing Eye worked as their outsourced marketing department and has assisted by bringing a sense of modernity to the company’s brand, logo and social media profiles. By creating a marketing strategy that distinguished its key messaging as well as developing a new website for the company, we determined QP Lubes competitive edge to becoming market leader.  Marketing Eye ensured that all marketing materials it developed were consistent with the brands message and identity and created a number of print assets to help develop its brand awareness.


qplubes brochure

qplubes folded brochure

qplubes folder

qplubes web
Published in Portfolio
Thursday, 14 February 2019 17:03

H.W. Woods - Pharmaceutical Marketing

H.W. Woods has been assisting Australians with sleeplessness for over 80 years. Primarily focusing on pharmaceutical sleeping aids for insomniacs. 

Marketing Eye helped deliver a design strategy by providing artwork for brand awareness campaigns which promoted the availability of assistance for sleep aid products. Some of the print assets developed included posters, flyers, digital and static advertising. As part of the design process, we had to ensure and comply with marketing regulations for the pharmaceutical industry.

As part of a brand awareness strategy, we created, organised and implemented advertising and public relation efforts of H.W.Woods’ products in industry relevant magazines.


HWW Ads 80

HWW Instagram 80

Published in Portfolio
Thursday, 14 February 2019 16:54

Outdoor Adventure Company - Education | Tourism

Outdoor Adventure Company is a company that hosts corporate retreats, school camps, bushland weddings and a host of other events. For over 30 years the company has been hosting educational and adventure programs conducted in natural bushland settings, allowing for clients to appreciate and connect with the great outdoors.

Marketing Eye has been the outsourced marketing agency for the Outdoor Adventure Company creating a marketing strategy and full suite of marketing collateral for the company. The efforts undertaken by Marketing Eye have increased the awareness of the Outdoor Adventure Company, resulting in increased sales. As part of the marketing strategy, we provided a graphics team, communication team, and marketing department for the business, which all successfully implemented billboard advertising, information brochures and EDM campaigns.

OAC Billboard

The outdoor adventure company

Outdoor Adventure Company eDM

Outdoor Adventure Company



Published in Portfolio
Thursday, 14 February 2019 16:50

Doyle Bros - Waste Management

Doyle Bros are a responsible waste disposal and recycling company servicing Sydney’s commercial and industrial sector. With a unique point of difference being their MRF (Materials Recovery Facility), which diverts waste from landfill and has a strong green recycling approach. 

Doyle Bros contacted Marketing Eye as they needed an outsourced marketing agency to create the new Doyle Bros brand. As part of the marketing strategy, we developed a new website, designed their social media and increased the SEO of Doyle Bros online. Marketing Eye worked tirelessly to create a strategy for Doyle Bros and has increased their social media presence, increased public knowledge of the business and highlighted the key messages for the Doyle Bros business. As part of the SEO strategy, undertaken by Marketing Eye, their website has been optimised to enhance the client’s journey and drive more traffic to their landing page.


edm

Website

Doyle Bros Brochure
Published in Portfolio

Call Design specialise in workforce optimisation, workforce management solutions and consulting. Call Design uses a consultative approach to understand the specific requirements their client’s need and designs unique custom-made solutions.

Marketing Eye served an outsourced marketing department Call Design to develop a marketing strategy that will design and develop the overarching branding and redesign of their service delivery messaging. The re-branding has been a key element to a successful communication campaign and has resulted in an increase of interest in the Call Design suite of products and services. Encompassed in the redesign were marketing assets that helped to inform clients of their tailor-made services and wealth of knowledge and expertise.

Call Design

MockupBrochure
Published in Portfolio
Atlas tile and stone supply a large range of stone and tile to commercial and domestic projects. Sourcing suitable high-quality natural stone for architects, interior designers, developers, builders or home renovators, they ensure that they can meet the needs of any project. Atlas needed an outsourced marketing team to help them launch their brand. As part of the marketing strategy Marketing Eye helped create and develop their social media presence, beginning with their launch and then promoting their products and services, helping them build and engage in relationships with their clients. As part of the 360 degree marketing strategy, we used our design expertise to develop print assets and content to showcase the company at trade shows and presentations.


Presentation Book


atlas 1

atlas 2
Published in Portfolio

Marketing Eye was  approached by Anywhere Auctions, a start-up providing a revolutionary idea to deliver property auctions online, live. The platform allows users to watch and participate in auctions on a computer or mobile device, whilst also providing users with the ability to research property and complete purchases with electronic contractual signing. The development of Marketing Eye’s personalised strategy focused heavily on building brand awareness. As a part of the strategy's execution, personalised branding assets were designed and implemented to help promote a deep branding positioning. As part of the brand story told by Marketing Eye, we developed videos of their auctions and social media graphics to embed into their online platforms and showcase their offering.

Anywhere Actions

Flyer
Published in Portfolio
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