There is so many things that I really enjoy about interns and I feel as though I learn a new thing every week from the way we run internships.
- What you put into it, is what you get out of it
- Speak up - if you have finished something, or have nothing to do - let you manager know
- Always put your best foot forward
- Have a can-do attitude
- Listen and ask questions
- Always write comprehensive notes
- Let your manager know if English is your second language, so that they can reflect on that when giving you work, or looking at work that you have completed
- Let your expectations be known up-front, but remember to not be a stereotype millennial
- Participate and even if you are shy, try to challenge yourself and put yourself out of your comfort zone as much as possible
- Be a self starter and always the first to put your hand up for a new challenge
- Culturally, if you have servants at home, know that there are no servants in the office
This particular intern was looking to have a meeting with me, and they couldn't have picked a worse day. I had a lot of pressing issues on my plate and really did not have a minute to spare. At the end of the day, I ended up having to multi-task as I knew that he had to leave at 5pm.
There were some lessons that I wanted to share with him:
- Let your supervisor know straight away if English is your second language particularly in marketing, as there is so much writing to do. You don't want them to see what they perceive as spelling mistakes or wrong choices of words in your copy, and think that you are not able to write a basic email.
- Voice your expectations upfront. Let them know that you have chosen to do an internship to work out what you 'want to be when you grow up'. We have this question in the on-boarding phase, but I feel quite often interns don't take it as seriously as they should.
- Be careful to not discuss the tasks you are working on with other interns, particularly if you don't like the task (like writing a blog), because they may perceive that as a negative attitude or gossip, and worse still, they may feel the need to communicate that with your supervisor, which may restrict your ability to work on other tasks.
- Work out what your strengths are and play to them.
I was very surprised by what he had to say in the meeting with me, and what direction he wanted to go. Basically, by seeing me operate, he decided that he wanted to be an entrepreneur in the field of marketing. Two things stood out to him;
- The way I operate the business; flat organisational structure, sharing of skills and stand up meetings where people share professional and personal information.
- The way I handled an incoming lead, and communicated the Marketing Eye story, which led to a sale of $30,000 on the spot, and a contract signed within an hour - all without meeting the person. What stood out for him was the fact I was confident, measured, articulate and able to share the value of Marketing Eye as opposed to other competitors in the market. I able to clearly distinguish our point of difference, which made it easy for the company to make a choice.
Internships are there so that people gain valuable experience which bolsters their CV's and to better understand what it is like in the workforce. We pride ourselves on our internship program and the value we are able to give our clients.
- She runs an international
- marketing consultancy firm
- that provides small businesses with a marketing
- consultant and in-house team of creative, web development and PR experts. Marketing Eye serves small
- businesses looking for marketing support and management in Atlanta,
- New York marketing company
- Sydney marketing consultants
- Melbourne marketing consultants