3 Technologies That Every Business Must Have In 2019
Having just come from the #AdobeSummit in Las Vegas I knew that I would learn a lot about Adobe products, but what I didn’t realise is just how many other technologies are forging a formidable collaboration to accelerate the performance of marketing teams around the world.
Conferences like the Adobe Summit often use the platform of 17,000 marketers in the room to launch new products and that is exactly what happened at the Adobe conference that had every marketer super excited.
Email marketing accounts for an ROI of $40 to every $1 which is a known fact in marketing, but the creative behind email marketing is really what gets the return, along with how powerful and personalised the content is.
Adobe Sensei Collaboration
Adobe Sensei is the ultimate instigator of one-to-one digital experiences powered by insights that collaborate to form a single message at every touch point across the Adobe suite of products. It cleverly integrates now with Microsoft and LinkedIn to form a connection and direct marketing platform that is unsurpassed in the world. Marketers are scrambling to get their teams onto this newly enhanced platform to give more leads than ever before to their sales teams.
Every business needs better ways to communicate their story, do product demonstrations and drive new material through interactive video communications. CloudApp is the most advanced video platform in the world today, making it super easy for marketers to do product demonstrations, tell a company’s story and share insights.
Rumii is a social-virtual reality platform that enables people to educate and collaborate in a 3D virtual environment from anywhere in the world. What is really cool about this product is that you can create your own media room, interviewing your clients on your products and services. On top of that, every company is interested in a new experience, and conducting a meeting via Rumii gives them an ability to ask questions, be shown demonstrations and live in a virtual world that sets new records in engagement.
I have used all three technologies and I have to say that they are game-changers that we will be implementing into our client's businesses over the next month or so.
As marketers, we cannot stand still. It is critical that we stay ahead of the curve – always. Thinking about new ways in which our clients can communicate with their clients is critical.
Use these three technology platforms, and watch your clients win more business, convert more leads and change their market landscape forever.