Blog Author Mellissah Smith - Page 112
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
Wednesday, 20 April 2011
Trust your creatives... or fail
This advertisement was developed by our creative team at Marketing Eye.
Published in
Small Business Marketing
Wednesday, 20 April 2011
Richer than most
John Rich, one of America’s most successful country music singers and star of US-version of Celebrity Apprentice, was one of the most inspirational people that I met during a recent trip to the United States.
Published in
Small Business Marketing
Tuesday, 19 April 2011
Reaching out to Entrepreneurs
A group of Queensland Entrepreneurs and myself travelled to Nashville 2 weeks ago to see local businesses and innovation in the region.
Published in
Small Business Marketing
Tuesday, 01 March 2011
17 million tonnes of landfill every year comes from Australians households
There are some brands that do the ‘right’ thing and other’s that just think commercially. I am very impressed with dyson, a global company that makes hundreds of different products, putting a firm focus on being environmentally conscience.
They actively invest in ensuring that their appliances, and in particular, household appliances have as little impact as possible on the environment by encouraging customers to recycle.
They actively invest in ensuring that their appliances, and in particular, household appliances have as little impact as possible on the environment by encouraging customers to recycle.
Published in
Management
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Tuesday, 22 March 2011
Home builders, building products or services companies… check this out!
Can you see your brand in this shot? This is a very stylish building products website that is looking for a new brand to go online with! What that means is when you are an agency, and you mock up potential designs for clients, not all choose the one that you love… for various reasons.
Published in
Small Business Marketing
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Monday, 14 March 2011
Can you make $1 million out of a $20,000 DM Campaign?
Direct marketing is not just about creativity, good writing or an offer – it’s actually a science. Yes, you heard correctly… it is a science.
I have seen some amazing direct marketing campaigns and currently, in the big corporation space, NAB are doing a sensational job or luring consumers to change banks because they have “broken up” with the other banks.
Published in
Small Business Marketing
Monday, 14 March 2011
How will you COMMUNICATE in 2011?
Published in
Small Business Marketing
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Monday, 21 March 2011
Have you got time for a coffee?
Who has had a bad coffee? I am sure that 100% of people have had an experience of a bad coffee and no doubt will continue to as our favourite brands are not always available, where we want them to be. The coffee industry is a burgeoning industry, and locally in Australia, companies like Vittoria Coffee has pioneered the coffee industry and taken a significant dominance in the buying decisions of not only coffee shops but also to consumers who pick coffee off the shelf at the local Coles or Woolworths stores.
Published in
Marketing
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Sunday, 27 February 2011
Who are the best marketers in Australia?
There are so many great marketers in Australia with a majority in positions for Top 500 companies.
Published in
Small Business Marketing