Blog Author Mellissah Smith - Page 108
Mellissah Smith
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
Wednesday, 13 July 2011
Growing your business - but not getting anywhere?
Thinking you know how to grow your business, and actually doing it is two very different things.
MANY ENTREPRENEURS are AWESOME at coming up with ideas - and good one's at that. But how many of us are actually able to execute our ideas in the way that we wanted to?
MANY ENTREPRENEURS are AWESOME at coming up with ideas - and good one's at that. But how many of us are actually able to execute our ideas in the way that we wanted to?
Published in
Small Business Marketing
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Monday, 11 July 2011
Is a blog for someone with a little too much time on their hands?
People often ask me why I write a blog when I am so busy that I struggle to find enough hours in the day. The answer isn't EGO - yes, I do love that so many people read my blog, but most of whom do, I have never met and probably will never have the opportunity to.
It's not because I am bored or I think that I am an exceptional writer - because I have never had a bored moment in my life (it's my dream to be bored one day) and as for the writing, I only write well when I put effort in, and this blog is more a rambling of my thoughts, rather than something that I have placed alot of emphasis on.
The ONE reason I write this blog is to CONNECT with my target audience and to communicate with other marketers who have interesting ideas on marketing or who have a point of view.
It's not because I am bored or I think that I am an exceptional writer - because I have never had a bored moment in my life (it's my dream to be bored one day) and as for the writing, I only write well when I put effort in, and this blog is more a rambling of my thoughts, rather than something that I have placed alot of emphasis on.
The ONE reason I write this blog is to CONNECT with my target audience and to communicate with other marketers who have interesting ideas on marketing or who have a point of view.
Published in
Small Business Marketing
Monday, 11 July 2011
Carbon Tax - is it time for small business to take notice?
Having worked in the sustainability sector for the past 10 years, marketing businesses 'green' credentials and promoting a greener way of doing business, running your business and getting consumers to understand that making a small change in what you do can mean a big difference to the environment - it's no surprise that the new carbon tax is something that I am becoming increasingly familiar with.
Published in
Management
Thursday, 07 July 2011
Putting on the breaks before you've even started?
Ok. You've got a good brand. Actually, you have an AWESOME brand. You are in love with it and it seems, so is everyone else.
You have a website. It wasn't exactly what you wanted, but it does a pretty good job. Doesn't drive leads how you thought it would, but as a brochure, it's not too bad and it has all the information your customers need.
You have some great ideas. Well, more than great - your ideas are not too far from some of the one's that Albert Einstein came up with, just no-one knows it yet. Or at least you like to think so.
DOES THIS SOUND FAMILIAR?
You have a website. It wasn't exactly what you wanted, but it does a pretty good job. Doesn't drive leads how you thought it would, but as a brochure, it's not too bad and it has all the information your customers need.
You have some great ideas. Well, more than great - your ideas are not too far from some of the one's that Albert Einstein came up with, just no-one knows it yet. Or at least you like to think so.
DOES THIS SOUND FAMILIAR?
Published in
Small Business Marketing
Tuesday, 05 July 2011
Building an online identity
Some people are more famous online than off. Some became famous just because they made themselves a STAR. Others, can't quite figure it all out.
If you are the latter, than spare a thought for the millions of other people that are in the same boat.
If you are the latter, than spare a thought for the millions of other people that are in the same boat.
Published in
Small Business Marketing
Tagged under
Monday, 04 July 2011
Starting a BIG business in your kitchen - is all about the ingredients
How many people have you heard, started their businesses from their kitchen table? I have heard many tales of people who started their businesses from their kitchen table, but other than foodies, I have never heard of someone who started their business from playing it ingredients in their mother's kitchen on the stove.
Published in
Small Business Marketing
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Friday, 01 July 2011
The Calm After the Storm... But is a cyclone is imminent
A sigh of relief. End of financial year has come and gone yet again. The pressure cooker in the last week, has everyone exhausted, so I can imagine there will be a few people out tonight, enjoying a few beers or wines, celebrating the end of the financial year.
Published in
Small Business Marketing
Thursday, 30 June 2011
Has POSITIVITY gone out the door?
I don't know if there has been a full moon or what, but positivity has gone out the door. Looking at a glass half empty rather than half full, seems to be the flavour of the week. Is it because everyone is so frantically working hard for end of financial year? Getting figures in, reports done and clients to bed?
It's hard to shake it when a negative spiral heads your way, but if you identify it early, it can mean the difference between whether you smile today or not. And we all know how good it is to smile.
It's hard to shake it when a negative spiral heads your way, but if you identify it early, it can mean the difference between whether you smile today or not. And we all know how good it is to smile.
Published in
Small Business Marketing
Friday, 24 June 2011
Branding beauty products - is the market too cluttered?
A few months back, a beauty products company, Botani, approached Marketing Eye to do their marketing over the next 12 months.
When it comes to beauty products, there seems to be a lot out there in the market. I lived in a building where Michael and Lindy Klim lived for a quite a few years, and they brought out Milk beauty products for men and babies. I know a few others who have done the same.
When it comes to beauty products, there seems to be a lot out there in the market. I lived in a building where Michael and Lindy Klim lived for a quite a few years, and they brought out Milk beauty products for men and babies. I know a few others who have done the same.
Published in
Small Business Marketing
Tuesday, 21 June 2011
It's not about how much a website costs - it's how well it works for your company
What pb Human Capital said about Marketing Eye's development of their company website:
"We first heard about Marketing Eye some years ago, and were consistently impressed by the quality of Mellissah's blogs, her marketing & design ideas and forever upbeat attitude. When we wanted a new and updated website, we made sure we spoke to her. To be honest though, we still did our due diligence and met with three firms before making our decision.
Mellissah is exactly the same in person as her social persona. She's great! She blew us away with her ideas for our website which fit neatly into our social networking strategy, our ideal brand image, and the look and feel of the company as we really are. When you couple that with the price (which was amazing, but not our only criterion), we simply had to use Marketing Eye.
The process was seamless, we had an incredibly fast turnaround, and the result was everything we'd hoped for. We're stunned. The website is excellent. It's exactly what we had conceptualised. I would absolutely recommend Marketing Eye to any business - small or large - that needed an expert look at their design and marketing strategy."
Published in
Small Business Marketing