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Marketing Blog tag: 'australians' - Marketing Eye

Monday, 21 October 2013 11:03

What do 800,000 Australians have in common

I saw an invitation today to attend a masquerade ball in Toorak on 1st November, 2013. 

Everyone looks a masquerade ball! The opportunity to dress up and be a bit mysterious is just too alluring. I have quickly rung up a group of my friends and put a table together. While there are heaps of events to go to at this time of year, I would much prefer to save myself for the Black Velvet Masquerade Evening at Lincoln of Toorak, than make it all the way out to the track where I need to toss a coin as to whether it will rain, be cold or be so hot that I end up with third degree burns.

It took me a few minutes to realise that this ball is all for a good cause. While Cancer and Mental Health causes are very popular, its the one's that fall down the way-side that really need our help.

Epilepsy is dear to my heart. Growing up with a brother that has epilepsy brings back some raw memories of how much this disease affects people's lives and ability to live in normal society. 

There are 225,000 Australian's living with epilepsy and more than 800,000 people in Australia are expected to be diagnosed with epilepsy at some stage in their lives.

For those who have not been able to learn about the pitfalls of epilepsy; it is when the seizures are unprovoked and recurrent - in other words, happen more often than once. 

Published in Mellissah Smith
Dyson-Logo-1-copy-300x149There are some brands that do the ‘right’ thing and other’s that just think commercially. I am very impressed with dyson, a global company that makes hundreds of different products, putting a firm focus on being environmentally conscience.

They actively invest in ensuring that their appliances, and in particular, household appliances have as little impact as possible on the environment by encouraging customers to recycle.
Published in Management