At first, we thought it was a brilliant idea. Innovation that gives us everything we want, at our finger tips, when we want it and how we want it.
Morrows is a well established financial service provider in Melbourne. Macquarie bank referred our services, so we could rebrand and reposition their online presence. Morrows needed a new image that suited the industries they provide to being; strategic, legal, and structural industries. Marketing Eye has developed a marketing strategy that filled their needs, by redesigning their website. The redesign of the website provides clients with information of their services in addition to referring them to resources such as their blogs and podcasts, which act as SEO agents.
The outsourced marketing department of Marketing Eye have continued to provide support to Morrows by optimizing its website to enhance clients journey and drive traffic to their landing page. As part of the marketing strategy, the social media channels are regularly maintained and updated with posts and content created and scheduled by Marketing Eye. The marketing efforts have enabled Morrows to create a deeper online presence and attract more online conversations.
Morrows Style Guide
With continued advances in artificial intelligence, technology and robotics, businesses will need to stop and rethink their approach to getting the job done in the most competitive manner.
Businesses are having to transform their training models and methods, reevaluate their hiring practices, reconsider their organisational structure and transform their job descriptions.
It’s those forward-thinking businesses who have adopted robotics, automation software and technologies, that have increased their productivity by over 200% evidence suggest. This helps re-affirm what the future workforce will look like: human and digital interaction on a daily basis.