Tag: technology - Page 2

In the past year, we have been involved in more than 500 marketing strategies and campaigns across multiple industry sectors including technology, professional services, health, life sciences, manufacturing, logistics and FMCG.

There is a reason why companies that are seeking to grow know that their business needs a marketing strategy. It is simple. You are 313% more likely to achieve your marketing goals with a marketing strategy in place. If these odds are given to you, and a marketing strategy is accessible and affordable, then it’s a no-brainer.

What’s the Meta-verse?

In-case you haven’t been paying attention to the latest upcoming changes of the internet – let me explain. Facebook is changing its company name to “Meta”. This rebranding aims to reflect the company’s new concept of a “metaverse” which Mark Zuckerberg promises will be a world as “detailed and convincing as this one [Earth]”. Whether Zuckerberg is successful in pulling off what might be the most ambitious and “next biggest chapter” of the internet is for another blog... but what this uprooting of the Facebook we all know and love - can mean for your marketing team needs to be foreseen and accounted for.

How many times have you heard someone say "I am not technical"? Or that they don't use technology because they don't know how to? Non-technical entrepreneurs, or at least those who refuse to use technology and data within their businesses are doomed to failure and the past few years of business has given a clear insight into why this is the case.

Go-to-market strategies that are well thought through, strategic by nature and research backed have a higher likelihood of success than those that rely on adhoc marketing tactics or old methodologies. Having a good example of a go to market strategy will ensure that you learn from other companies successes and failures, while endeavouring to develop a go-to-market strategy that is aligned to your product launch goals.

Just like any other generation, Gen Z have their own preferences, outlooks, and conditions that make them unique. In light of a pandemic, Gen Z has become a bust generation preparing to survive – in stark contrast to many millennials' starting expectation that they would be able to easily thrive.

It is with great sadness that I write this blog. Since March I have been fighting the big fight and trying my best not to let what is going on in the world dampen my spirits.

The way technology and software companies are approaching the 'new marketing' era is evolving rapidly with nimble companies flexing their stronghold in delivering customers and prospects with communications that reinforce why they should be chosen over their competitors.

Interestingly enough, technology companies are still marketing, while many of their other discipline counterparts have pressed pause. The reason for this is the reliance on technology to power through any uncertainty and secure companies with better efficiencies, long-term cost savings and outcomes.

The day I landed in Aspen at the start of March I realized that something was different. It was eerie. The streets were quieter than they normally are that time of year, and there was this sense of not getting too close to anyone or else something terrible might happen.

In the past 2 months I have spoken to more than 100 entrepreneurs in the technology, professional services, manufacturing and logistics industries. There has been a common thread to many of these calls, mostly that their website needs a revamp and they want to up their digital marketing efforts. It's not rocket science I know, but many companies didn't get on the digital bandwagon fast enough and have left it to the last minute. Better late than never, and there will always be those of whom think they can wait a little longer, which means ultimately, they will be the one's with less clients at the end of the day.

Like every other business owner, a month ago I stopped in my tracks. I looked around, read everything I could and basically tried to fill my head with as much knowledge as possible. I know that I don't know what I'm doing and right now more so than ever. I had so many questions: What is happening to the world and how is it going to effect my business? How do I navigate through this period of uncertainty and change, without falling apart? How are my staff going to take this? What's important? What isn't?