They also often fail to get buy-in from other departments within an organisation.
Having conducted more than 500 marketing workshops
myself, there are a few things that I have learned along the way. The most effective companies bring their team together with an outside facilitator to help them identify what it is that will take their company to new heights.
Marketing workshops have changed over the years ensuring that companies get more out of the process than ever before. Some of these changes have had phenomenal results.
Collaboration of team members
It's not just marketing that is responsible for driving leads. It's the entire organisation right down to the person who answer the phone. How as a company are you engaging your people to be brand ambassadors who spruik the value of your organisation above those that compete for the same client? Are you team of people championing your brand even when they are not in the workplace?
Often the most successful sales outcomes derive from sources that are unexpected. Make sure you entire team is equipped with knowledge about your products and services and are proud to share this with their friends and people they meet.
Many companies have their greatest resource for digital success right in their offices. The way algorithms work is that the more likes and comments you have on your social media and blogs, the higher the ranking. Imagine if your entire company took 10 minutes out of their day to help your sales and marketing team to drive your brand right to the top! You may need to create a rewards system but it is worth it.
Gamification of marketing workshops
One dimensional marketing workshops are so old-school. People want engagement and there is no better way to engage your team in a marketing workshop than through gamification. There are lots of interesting, fun and insightful platforms to use in a workshop that bring your team to a new level.
Marketing Workshops with real-time marketing outcomes
Marketing Eye does marketing workshops where we gather all the information needed to produce a marketing strategy and marketing plan as an end result. For us, we use a platform called Robotic Marketer
during the workshop and a marketing strategy comes out within 35 minutes from the system. This gives companies the ability to move fast into their execution of their marketing strategy and to not forget about the outcomes of the marketing workshop. What happens so often is companies do a marketing workshop with good intentions, and everyone makes time on the day, but then they get back to the office and they have no time to actually execute and more often than not, forget many of the great ideas that they discuss.