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Marketing Blog tag: 'technology' - Tag page 5

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Wednesday, 19 April 2017 07:47

Why your marketing strategy is out-dated

It's not in your imagination, but marketing your business is getting a whole lot harder. What was once an easy to achieve goal, is now polluted by too many choices for both your customer and yourself, in the marketing mix.

As a customer, it is confusing and very few companies have fine-tuned the art of simple. We all learn at University to "Keep It Simple Stupid" - the KISS principal, but too many of us have forgotten that and perhaps we no longer believe it to be relevant. I do. Confusing the client, and our clients confusing their customers is a huge mistake and only when a customer identifies this do they start the breakthrough to achieving their next step towards achieving their ultimate marketing goal.
Published in Marketing
It's been a hectic few months and this week has been no different. 

With the weekend upon us, I can safely say that the next few months I am only focused on Marketing Eye, technology development and the people who have already been in the incubator and need my support. It's time to pass on the baton for all the things I have become so passionately involved with, and focus on my own backyard - so to speak.
Published in Entrepreneurship
San Francisco Cafe X has unleashed a robotic coffee making company, guaranteeing people the perfect coffee every single time, just to your liking.
Published in Marketing
As a entrepreneur who has a belief that you should always finish something you start, I am hell-bent on Marketing Eye's global expansion, and the only thing that holds the company back is my ability to travel more often given that I have a dog at home to look after.

Baring this in mind, we expanded to the US, and have done so in a way that we can trial operating remotely and within a management style that is conducive to me getting enough sleep and being present to whatever team I am working with at the time.
There’s no denying that online shopping is growing at a rapid pace in Australia – just to give you an idea of the scale, in the 12 months to September 2016 Australians spent an estimated $20.8 billion on retail purchases online. If you’re thinking that’s a lot of shoes you’d be correct. But the good news is that $20.8 billion spent online is the equivalent to around 7% of the traditional bricks and mortar retail sector - so whilst online shopping is growing at a fast pace, it is by no means panic stations for traditional retail stores just yet.

And there are many ways that bricks and mortar retailers can combat the online trend…
Published in Retail Marketing
Friday, 30 December 2016 04:23

Is your marketing job still relevant?

Just when we thought the new role of Martech was up there with new and innovative, the marketing industry just became seriously disrupted.

If you thought your marketing degree would teach you what you need to know to get a job in marketing, think again. While some think that understanding the basis of marketing technologies will give them the edge, it may so for the next year, but after that - forget it.
Published in Marketing
As we are about to farewell this working year, with just a few days to go until Christmas, what better time to have a look at what is coming at us in 2017! As technology keeps moving at warp speed we love the challenge of keeping on top of the latest, so here’s our little sneak preview of the key marketing trends for 2017.
Published in Retail Marketing
Innovation is notoriously hard, and for those selling the service of innovation, one must ask, "are they innovating themselves or are they just selling a dream?".

I constantly have people contact me in relation to disrupting my industry and I laugh. Clearly they don't read my blogs as I am 5 steps ahead. First mistake. Second mistake is I take the opportunity to look at their businesses and while the buzzwords come in hard and fast, they have no substance to break it up.
Published in Entrepreneurship
Years ago I met Megan Burton, purely by accident. She had bought a company that Marketing Eye did marketing for, and asked if she could work with us.

At the first meeting, I was very surprised. Having gotten use to the brash American, go-getting attitude that sometimes can be confronting for an Australian, I was expecting more of the same from her. Instead, I sat down with a great, wholesome, Southern woman, who was awe-inspiring. She talked about the business like it was no big deal that in her early 30's she had built to sell tens of millions of security technology to Fortune 200 companies. I did the sums in my head, and straight away I realised that she was something special. Someone I can learn from.
Published in Entrepreneurship
Once I started accepting that I was in fact an entrepreneur, I started living it. Not quite like those who don't really have a job and say they are entrepreneurs to sound "cool" or so that one would think that they at the very least had some purpose - but more like the type that wakes up every morning and races to the office.
Published in Entrepreneurship
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