Rise of voice search: what does it mean?
Vocal research is not new but is very much discreet. This is changing! Already with the appearance of Cortana, Siri or Alexa, we are witnessing an invasion. Like any technology, there are many questions, what is it and what should we do about this popularization of voice research?
What is voice search?
Search by voice refers to the smartphone, laptop and special device feature that allow users to search topics by speaking and having an input search query, rather than having users type in.
Already in daily habits
By 2020, 50% of all searches will be voice searches. But voice search is not the future, it’s already here! In fact, 58% of consumers have used voice search to find local business information in the last 12 months. The top three most demanded voice search functions involve finding restaurants, grocery stores, and food delivery.
Okay Google, Hey Siri, Alexa, Echo… awakes word which permits the device to switch on a voice assistant, they are now a part of more than 30 million households in the USA who are using these devices.
But this technology is used for more than research, people can advertise through it. Businesses will look to explore voice marketing in the very soon future.
How to adapt?
You need to optimize the content of your website for voice search and write question-based content. People ask questions when they do voice research, you must avoid industry-specific jargon and try to keep the conversation as formal and simple as possible.
If your local business website isn’t marked up with structured data, its content is not as likely to show up in voice search for non-business-related queries, structured data plays a big part in ranking.
As a business company, it is time to adapt to this new way of doing research and make the necessary changes to make the most of it. For those who think that Alexa is only a decoration, you are mistaken! Voice research is genuinely part of the future!