Tag: social media - Page 9

Do you remember when you first joined LinkedIn? If it was near the start, there were a bunch of people who invited you to be on the platform. The person who invited me was influential and someone I respected, so I started to fill in the form. I didn't write too much and didn't think too much about it afterwards. Afterall, I wasn't their target market - or was I?

For as long as there have been businesses, there have been loyal customers. Nowadays, with heightened competition and many more channels of connection, it has become increasingly harder for brands to maintain a strong relationship to a large proportion of their customers.

Creating a brand on Instagram is easy these days, but building a memorable one - now that’s the real challenge! When it comes to Instagram 68% of users regularly engage with brands. There is no doubt that effectively using Instagram can well in truly transform a small business or startup to become an ‘Instafamous’ one.

Marketing Executive | Client Accounts

Marketing Eye is an international marketing consulting firm that offers businesses an outsourced marketing department or a team of people who complement an existing business unit. We work for companies that are small, mid-market and sometimes large global corporations. 

It's easy to blame it on the fact that your competitor is a self-promoter, knows the journalist or has an expensive PR agency, for them getting more column centremeters than your company, but there might be a few things you are missing.

Do hashtags work? Can they increase my businesses following on Instagram? What benefits do they hold?

Research has revealed that people remember 80% of what they see, 20% of what they read and 10% of what they hear. Instagram’s effectiveness is undeniable, we as a society are hooked on subconsciously scrolling through Instagram, admiring strangers’ personal lives through their pictures and videos.

More so than ever before, we are seeing the rise in meme marketing in the digital sphere. As we scroll through our newsfeeds, we are confronted with a continuum of cat videos and the occasional Donald Trump and Oprah memes, that has become the new normal in our digital world for both consumers and businesses.

Robotic Marketer is about to do it's big launch, but while we are all getting everything ready, we are doing what the marketing industry calls a "soft launch".