Marketing Blog tag: 'social media' - Tag page 7

Displaying items by tag: social media - Page 7

Sunday, 02 September 2012 18:38

How do you manage your social media profile?

In light of the past week whereby a person who is on television on occasion has been admitted to hospital after reportedly trying to take her life, the question of managing social media profiles is now on everyone's lips.

Cyber bullying exists but often its the ones that cry that they have been bullied, that have infact in some shape or form contributed to the situation. There is a social media protocol and simple solution to most things. "Block" exists and if you ever want to not read something being said, it simply takes you a few seconds. Secondly, never feed the situation - and that goes online or offline.

In the case of Charlotte Dawson, it was her blatant put down of New Zealand, her place of birth, that started the ball rolling.
Retailers that have not adopted a strategic social media strategy that has as much weighing in their marketing budget as their traditional media spend, are at risk of not only losing marketshare but also staying alive as a business.

Retailers were slower to discover the benefits of using bloggers and affiliate sites to reach their target audience, but those who have taken seriously the trend that has absorbed the world in the past five years of social media engagement are seeing a lower cost marketing platform that is complemented by a more loyal and trusted customer base.
Smirking to myself, I typed onto twitter a response to a girlfriends tweet about whether or not I would be going on extended travel after a business conference in Instanbul, Turkey.

In no time, I responded. "Depends on whether I am married and have other plans" or something to this effect.
Friday, 04 November 2011 08:11

Why Share On Facebook?

With more than 500 friends on facebook, I have always been reluctant to share anything to do with work with my friends.

As many of you know, I write a blog most days which is receives thousands of visitors around the globe, many loyal enough to read my blog within minutes of it being posted.
Wednesday, 12 October 2011 11:42

Google Plus or is that Minus?

Where is everyone?

It appears that I may have been a bit off the mark in a previous article. I claimed that Google Plus’ entry into online social media would spell the sudden demise of Facebook. At this point in time that appears to be false. It has become apparent that social media supremacy will come after a long struggle rather than the quick and clean coup reminiscent of the Facebook takeover of MySpace that I predicted.

Today I had a meeting with mobile marketing guru Dipen Patel from an innovative bluetooth and wifi mobile marketing company, SpidaNet.

Being an avid adopter of new technologies and in particular integrated marketing campaigns, I can assure you, I held on to his every word.
Monday, 30 May 2011 16:47

Blogging Rules Online

If you thought it was easier to use social media than to write a blog, then consider this. 53.5 percent of internet users will read blogs this year, whilst our social network counterparts are on a declining scale.

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
In the last month, I noticed another not-for-profit that I have been very familiar with over the years finally get online and join the ranks of facebook and twitter.

Not-for-profits in 95 percent of cases are for very good causes and definately whether they make a profit or not, have their hearts in the right place.
Published in Marketing
Tuesday, 03 May 2011 07:45

Out with the old, in with the new

build-it-and-they-will-come-smallIt takes a brave person, to throw something away and replace it with something new. Look at your cupboards at home. When was the last time you threw out your favourite jumper, even though it has holes in it?

Sometimes a website can be a bit like that. You get used to seeing it. It brings you in a number of inquiries. Search engine optimisation looks pretty good compared to most of your competitors. So, what makes you throw it all away?
Published in Website Development
Tuesday, 09 February 2010 10:55

Marketing already to the way-side?

It’s only February 8th and I am already hearing companies say how busy they are. So busy in fact, that they don’t have time to do marketing.
Published in Marketing
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