Building your brand on Instagram

Build your brand on Instagram

Creating a brand on Instagram is easy these days, but building a memorable one - now that’s the real challenge! When it comes to Instagram 68% of users regularly engage with brands. There is no doubt that effectively using Instagram can well in truly transform a small business or startup to become an ‘Instafamous’ one.

With over one billion users on Instagram, the platform is noisy, cluttered and filled with competition. This may make a brand feel small and make it feel impossible to be heard and stand out from the crowd! To build a brand on this ever so noisy platform you need to create an image that is interesting and captivating to draw interest, new followers and new fans.

Are you looking to take your business to the next level and build its brand on Instagram but don’t know where to start? Don’t worry we have you sorted. Sit back, get comfy and get ready to learn the art form of creating a memorable, follow-worthy brand on Instagram!

Photo Quality

Consistent and visually appealing photo content is an absolute must! Taking a look inside any well-known Insta brand would suggest the same. Content needs to be packed with  A lighting and captivating, on the pulse, well-produced video content in order to attract hype for your brand and stand out from others. Going that extra mile to edit photos and create great lighting will give your Insta a little oomph, making it look more professional and visually appealing. Sit back and see those likes roll in!

Live Stream

All the cool kids on the Instagram block are now using live stream. Live stream is real time! It’s not living in the past but the present (literally). As live stream isn’t saved it provides a little mystery and urgency for those FOMO viewers to watch and stay tuned in. It also has the ability to make a brand more personal and builds trust as live stream makes the brand more real, personable and relatable. For any brand live stream is an amazing Instagram feature as it provides a unique opportunity to showcase to your audience the real you, and the real authentic brand you are.

Be Active

To be memorable and ‘stuck in the mind’ of your audience you need to maintain strong connections with followers. If you aren’t being active on Instagram your profile becomes dull, people will get bored, and your brand will fade, becoming forgotten and lost in the crowd. Instagram is a personal connection! People like to keep up to date with the latest and greatest goss. A truly memorable brand is one that has a voice and can create strong relationships with their audience. So, to be front of mind why not keep up to date with posts, reply to comments and interact with your followers. The cherry on top would be to include hashtags that will ultimately boost your reach and popularity!

Increase your Following

As sad as it sounds, people need reassurance that Instagram pages are cool, good quality and popular before they decide to press the magical blue button and commit to a ‘follow’. But how do you build your following in the first place?! Incorporating all the hints and tricks listed above; regular posting, quality content, hashtagging, relationship building with your audience using the live stream and other interactions - they are all ways of how you create viral Instagram content. It’s all about building that word of mouth trust and acceptance from your audience to create a community of brand followers and in turn, building that kick-ass Instagram brand.  



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comments ( 3 )
  • Anne
    Anne
    17 Apr 2019

    Thank you for the tips! I am finally creating an Instagram account for the Bakery I work in!

    Reply
  • Lilly
    Lilly
    12 Apr 2019

    Crazy stats! Very interesting blog. Marketing is definitely not what it used to be!

    Reply
  • Sarah Smith
    Sarah Smith
    10 Apr 2019

    Instagram is a fundamental component of business' social media presence. Recently we've seen the introduction of Insta stories and 'live' so it's exciting to think what will be next for the social media platform in order to maintain the attention of consumers.

    Reply