Displaying items by tag: social media - Page 5

There are so many Apps around today, that it is hard to know which one's to download and take up space on either your smart phone, tablet or computer.

As a marketing agency, we use a number of "must have" apps to ensure that we are regularly monitoring our clients performance online and ensuring that we are abreast of their competitors movements, campaigns and conversations as well as leveraging industry news and developments to bring their brands to the forefront.

While we continue to grow audiences, increasing our clients brands within the circles in which they trade, it becomes increasingly important to utilize Apps that cut-through the clutter and help ensures that we don't waste time on social media where possible.

Here are 8 of the most efficient analytical Apps that Marketing Eye uses:

1. HootSuite: If you don't use this, then you have not only been hiding under a rock, but you are missing a valuable tool. HootSuite is a social media management solution that enables teams to collaborately execute social media campaigns across multiple platforms from one single view point - a dashboard. HootSuite includes audience identification tools, the ability to streamline workflow and customize reporting. It is perfect for managing Twitter accounts.
One of my good friends is incredibly talented. She has worked for some of Australia's most successful fashion houses as a designer and a few years back decided that she wanted to start her own brand.

I am a big advocate for women that have a go. Her label and namesake Sophie Moran Inc is worn by celebrities, models and people throughout the world that fall in love with her simple designs, great fabric and the wearability of her product. The brand is fun, sexy and can be worn anywhere. It's also a great gift for your nearest and dearest.

Like many great designers, she started her business from her kitchen table and it is now seen in more than 70 stores around the world. Her marketing is simple. Facebook. She cannot make enough product to cater for the demand from the stores that stock her products and her friends. Facebook showcases her latest designs and who is wearing it with what.

All the models are friends who just so happen to be either famous (and fabulous) or incredibly good looking. You won't see any anorexia girls on this page. Just healthy, sporty stylish women that genuinely love the Sophie Moran brand.

This is one of her latest designs. Check out her Facebook page and let me know what you think! As an Australian fashion designer, she rocks - big time!
Published in Marketing
Wednesday, 20 March 2013 08:52

How Social Media Campaigning = ROI

Wina Slice of Thailand - Social Media Campaigning

The past few years has seen us as marketeers witness the tip of a technological iceberg. 

In a world where the word ‘Facebook’ is now as internationally recognised as the ‘Coca-Cola’ and ‘OK’ of yesteryear, we can conclude that social media and with it, social media campaigns, are the order of the day.  Businesses won’t maximise business without an effective social media presence - it is essential to play in today’s extremely competitive business environment and create long-lasting communications to build brand image and trust.

Tuesday, 12 March 2013 05:53

The Truth About Social Media

I really don't want to mislead you, but there are some truths about social media that you need to be aware of.

Social media is powerful - undeniably so. It has the strength and depth to make or break a brand. It can cleverly make a company or person appear more successful than they really are. It can make you famous, rich and powerful.

Out of the wood work, names that were not known just five years ago, are now ranked in the top brands online in the world. 

But is this 'social media' thing all that its cranked up to be?
Published in Marketing
Canberra, ACT. The city is rarely, if ever, associated with tourism. Politics, public servants and pornography are usually what springs to mind when its name is mentioned.

But not for hundreds of guests last weekend, as Australian Capital Tourism hosted a second round of recruits who were shown the much-maligned city's hidden secrets in an attempt to overthrow its image problem. More than 30,000 everyday Australians applied for a free getaway to the nation's capital, with only 500 selected for the massive famil. The catch? We were all selected on the strength of our social media presences and had to share our experiences with friends and followers online.
Published in Marketing
Tuesday, 12 February 2013 08:58

Visual social media - the new phenomenon


It feels like the birth of the sweeping social media phenomenon occurred just five seconds ago, with Pinterest’s viral growth to dizzying heights, Facebook’s takeover of Instagram and Twitter launching the new network, Vine.

The new medium is continuing to grow and evolve, spawning a new phenomenon of its own: visual social media.

Like moths to a flame, humans are innately drawn to visual elements including images, photographs and sensational design. As more of us are increasingly mobile and engaging with social media on smartphones, viewing an image is far less tedious than squinting to read a few lines of tiny text on a moving train.


Four minutes.
That’s how long it took for the first Twitter advertiser to bid on “power outage” as a search term after the lights went out at the New Orleans Superdome.

It also didn’t take long for cookie giant Oreo to respond to the now-infamous #superbowlblackout, spawning more than 13,000 re-tweets and nearly 5000 favourites.

Let’s start this blog with a simple exercise. Go to your Facebook page and look at the last 10 statuses you posted. What are they mostly about? You may want to think before posting if most of your statuses revolve around work complaints, drunken weekend antics or overstate political opinions.

A study by University of Scranton and UC San Diego researchers found that Facebook status updates stick in the minds of readers for longer than you think – one status alone is 1.5 times more memorable than sentences from books, and 2.5 times more memorable than faces of strangers, representing a remarkable difference in memory performance.
Tuesday, 22 January 2013 08:58

How to write a good business blog


Business blogging can be tricky – your writing has to be professional, yet casual; informative, but not cut into the products/services you are selling, and (most importantly) open.

However, the work you put into it is extremely beneficial when it comes to your company’s branding, giving the world an insight into what’s behind the scenes. On top of that, writing a blog can grow your business as you position your company as a thought leader in its industry.
Published in Website Development
I am not sure you, but I work full time in marketing and even I find it hard to keep up with the latest in social media.

Fortunately, we are not alone. The world has gone "bonkers" over social media and just like the way taking a photograph on our mobile phone is now the norm, so too is checking in on social media and engaging with audiences for both business and pleasure.

1. The average users of social media each month is now a total of 850 million people. (Source: Jeff Bullas)

2. 23 percent of Facebook users check their account more than 5 times per day. (Source Socialnomics)
Published in Website Development
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