Marketing Blog tag: 'social media' - Tag page 5

Displaying items by tag: social media - Page 5

Wednesday, 16 April 2014 00:00

Taking Your Business Model To The Next Level

When writing my business plan 9 years ago, I took many things into account like how the business would look in 10 years time, who we would employ, what services we would provide, and how we would expand into new markets.

But what I didn't take into account is how I would actually make it happen. You see, like many entrepreneurs, I have struggled with working in the business and trying to at the same time work "on" the business - never quite getting the mix right.

At long last, since I made some smart strategic business moves last year, including changing management, I have become the entrepreneur I always wanted to be. I am implementing our business plan that was written so long ago, and it feels really good. There is a sense of satisfaction that is growing deep inside me and I believe in every single thing that we are doing.

When a business starts a new calendar year with have a business strategy in place, supported by a sales and marketing plan - CEO's expect results.

But what if the results are not forthcoming? What if key people have read the strategy yet are not "making it happen"? As we near the end of January, many companies are realizing that targets are not being met, and while some may scratch their heads, the real leaders are taking action.

First day back in Atlanta and I am excited! I cannot express to you how much I love my US team and how inspirational each and every one of them are.

It's been a phenomenal journey, one full of great surprises, obstacles that were easier than expected to overcome and an incredible amount of love and support that has led Marketing Eye's success.

Like all bosses that are a nuisance, I asked for a photograph of a couple of my team members who were sitting in a meeting with me this morning. They are quite use to it - as they know that nothing makes me more happy than to take their pictures and share it with the world.

This year is going to be great. Actually, better than great - it is going to be awesome!

I started the morning with a "pep talk". There are a few changes that need to be implemented and sadly, I have to divide my time more evenly with Australia, so I won't be here so much. 

Wednesday, 27 November 2013 09:13

Why your marketing strategy won't last 12 months

As I sit in the hub of innovation in a Technology Village, I am amazed at just how many companies here are working on the next big thing.

They are not just revamping what exists already, but revolutionizing the way in which technology is used and powered to bring change. There isn't a developer here that hasn't caught on to something big, but perhaps, for some it won't happen because they are bringing the wrong product out at the wrong time, or they simply do not know how to market it.

December is upon us and in the marketing world, its a big month for writing marketing strategies for 2014. As we conduct one workshop after another, it amazes me at how out-of-touch people really are through no fault of their own.

At Marketing Eye, we work tirelessly on keeping our top marketers up-to-date with the latest in marketing, yet they still stay behind because there is always someone out there bringing out a new solution or new way in which to market, that may catch on and be the next big thing.

Marketing automation has been around for a few years, but it is not done and dusted. Instead, marketing automation is evolving and transforming the way in which we conduct marketing and process our prospects and clients into a more advanced customer relationship program. What is missing though is the biggest influencer in marketing today - and that's social media.

Published in Marketing
There is not a small business on the planet that hasn't heard of Twitter, yet many are still failing to execute a social media strategy that cleverly integrates Twitter as a social media platform designed to connect and communicate key messages.

Co-founder Jack Dorsey, a 36 year old tech titan, and now CEO of small business payment technology, Square, has built his billions on knowing what small businesses want and need. Square is the fastest growing small business payments technology in the world today, and through his small business meetings in Town Halls throughout the US, Canada and Japan, #letstalk, he is educating small business owners to talk and support each other, rather than work alone.
There are so many Apps around today, that it is hard to know which one's to download and take up space on either your smart phone, tablet or computer.

As a marketing agency, we use a number of "must have" apps to ensure that we are regularly monitoring our clients performance online and ensuring that we are abreast of their competitors movements, campaigns and conversations as well as leveraging industry news and developments to bring their brands to the forefront.

While we continue to grow audiences, increasing our clients brands within the circles in which they trade, it becomes increasingly important to utilize Apps that cut-through the clutter and help ensures that we don't waste time on social media where possible.

Here are 8 of the most efficient analytical Apps that Marketing Eye uses:

1. HootSuite: If you don't use this, then you have not only been hiding under a rock, but you are missing a valuable tool. HootSuite is a social media management solution that enables teams to collaborately execute social media campaigns across multiple platforms from one single view point - a dashboard. HootSuite includes audience identification tools, the ability to streamline workflow and customize reporting. It is perfect for managing Twitter accounts.
One of my good friends is incredibly talented. She has worked for some of Australia's most successful fashion houses as a designer and a few years back decided that she wanted to start her own brand.

I am a big advocate for women that have a go. Her label and namesake Sophie Moran Inc is worn by celebrities, models and people throughout the world that fall in love with her simple designs, great fabric and the wearability of her product. The brand is fun, sexy and can be worn anywhere. It's also a great gift for your nearest and dearest.

Like many great designers, she started her business from her kitchen table and it is now seen in more than 70 stores around the world. Her marketing is simple. Facebook. She cannot make enough product to cater for the demand from the stores that stock her products and her friends. Facebook showcases her latest designs and who is wearing it with what.

All the models are friends who just so happen to be either famous (and fabulous) or incredibly good looking. You won't see any anorexia girls on this page. Just healthy, sporty stylish women that genuinely love the Sophie Moran brand.

This is one of her latest designs. Check out her Facebook page and let me know what you think! As an Australian fashion designer, she rocks - big time!
Published in Marketing
Wednesday, 20 March 2013 08:52

How Social Media Campaigning = ROI

Wina Slice of Thailand - Social Media Campaigning

The past few years has seen us as marketeers witness the tip of a technological iceberg. 

In a world where the word ‘Facebook’ is now as internationally recognised as the ‘Coca-Cola’ and ‘OK’ of yesteryear, we can conclude that social media and with it, social media campaigns, are the order of the day.  Businesses won’t maximise business without an effective social media presence - it is essential to play in today’s extremely competitive business environment and create long-lasting communications to build brand image and trust.

Tuesday, 12 March 2013 05:53

The Truth About Social Media

I really don't want to mislead you, but there are some truths about social media that you need to be aware of.

Social media is powerful - undeniably so. It has the strength and depth to make or break a brand. It can cleverly make a company or person appear more successful than they really are. It can make you famous, rich and powerful.

Out of the wood work, names that were not known just five years ago, are now ranked in the top brands online in the world. 

But is this 'social media' thing all that its cranked up to be?
Published in Marketing
Canberra, ACT. The city is rarely, if ever, associated with tourism. Politics, public servants and pornography are usually what springs to mind when its name is mentioned.

But not for hundreds of guests last weekend, as Australian Capital Tourism hosted a second round of recruits who were shown the much-maligned city's hidden secrets in an attempt to overthrow its image problem. More than 30,000 everyday Australians applied for a free getaway to the nation's capital, with only 500 selected for the massive famil. The catch? We were all selected on the strength of our social media presences and had to share our experiences with friends and followers online.
Published in Marketing
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