How to grow your followers on Instagram?
Research has revealed that people remember 80% of what they see, 20% of what they read and 10% of what they hear. Instagram’s effectiveness is undeniable, we as a society are hooked on subconsciously scrolling through Instagram, admiring strangers’ personal lives through their pictures and videos.
Isn’t that incredibly weird? That we are addicted to a platform that allows us to grasp an insight into anyone and everyone. Businesses have jumped on board in full force, utilising the social media platform as an effective tool to communicate and engage with current and future audiences.
Nowadays if a business is not actively utilising Instagram they are ‘behind the times’. Consumers adamantly look to Instagram like they do to Google, using Instagram as a guide of the success, scale, and vision of one's business. Evidently, the engagement and utilisation of brands on Instagram have multiplied 10 times higher than Facebook. With more than 500 million active users scrolling, stalking, liking and commenting on your Instagram page.
Simple tools to help grow your followers:
Hashtags have come to be somewhat of a subjective and opinion based matter, some believe they are the be all and end all and other believe that they really do not affect or impact greatly on the success of your Instagram. Though more or less it comes down to what you believe will be effective for your unique business. However, research has found that Instagram posts with at least one hashtag have 12.6% more engagement than those without. Balancing your hashtag ratio is important, adding to much salt and pepper is bad, just like hashtags you don't want to add too much!
Create a personality
Social media is the gateway to self-expression, we can express our truest personality on Instagram. It is more important now than ever for businesses to express vibrant, transparent and relatable personalities on Instagram through there visual and written content. Personality can set you apart from your competitors.
Let those relationships blossom
There's nothing like commenting on a photo and getting a response. The feeling we ALL get is incredible, we feel this sense of appreciation, joy, and recognition. As a business, there should be a constant engagement with a variety of audiences. Creating, fostering and building relationships with followers and Instagram users will ramp up your reputation.
Currently, Instagram is the place to be, everyone wants a seat at the table. Businesses, influencers, and the average Joe blow wants a piece of the Instagram pie. If your sitting here wondering, my social media could do with some assistance, you have come to the right place.