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Marketing Blog tag: 'social media' - Tag page 4

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Entrepreneurs are often driven by an idea, and many of them have not only a great idea but a way in which they believe will help make it successful; and that includes marketing.

The problem is that not all entrepreneurs are born marketers. Some may be born sales people and perceive this to be "marketing" but there is a distinct difference and once an entrepreneur is completely across this, only then are they are to make the right decisions for their businesses.
Published in Marketing
Last night I did a speech in front of a group of hugely inspiring business women on how I built Marketing Eye to be in the position we are in today.

In writing that speech, I realised something very important. Our success didn't really have much to do with what we were selling, as ultimately in that market, we have a lot of competitors.

What made us so successful, and ensured that our phones ring non-stop with inquiries is social media.
Published in Marketing

Marketing Manager Melbourne 

·      St Kilda Road location

·      Fun collaborative work environment

·      Consulting position
Published in Marketing
Thursday, 09 April 2015 15:45

Are you a social media expert?

What was once a hobby can now be a lucrative career, as social media becomes a unique branch within a company’s communications department.

If you don’t believe me check out all the ads for social media experts that now pervade seek.com.au. They are many and varied and companies will pay six figures for the right person.
Published in Marketing
Analyst group Merrill Lynch recently found that spending among women in the US is a staggering $5 trillion dollars a year.

Just as important, is that whilst women determine their own spending habits, they also influence men's spending habits.
Published in Marketing
Wednesday, 18 March 2015 08:39

How reinvention can reenergise your business


Back in the ’70s when I was just a wee bairn in London, my parents would straighten up and fly right to the sunny climes of Paris or Barcelona, where apparently I would eat only eggs (which I still believe is great holiday food for a toddler!). That is another hard-boiled story.

This one is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.
Published in Marketing
Tuesday, 10 February 2015 08:44

Your blog and social media: Connecting the two

Written by Intern, Katina Lindaa.

Creating a blog in itself can be difficult, but creating a strong social media following for your blog can be even more challenging. Here are some tips. 

What comes first the blog or the social media following? This is dependent on the individual. For example, some individuals already have a strong online presence through their social media accounts. They might already have a large following on their Instagram posting about lifestyle, and want to take it that next step further. They then create a blog geared towards lifestyle, so they are able to write more in depth posts.
Published in Marketing
Tuesday, 27 January 2015 12:35

The traits of a successful marketing manager

Most businesses have a marketing component, and if they don’t they should, but what makes a marketing department successful is the quality of the marketing manager.

A great marketing manager can be the difference between success and failure, or growth and stagnation.
Published in Marketing
Back in the mid 1990s, having walked out of university ready to earn big money in journalism, I was rudely awakened by the difficulty to get a job in the industry. So, like any self respecting 20-something, I took any job I could and became a shoe salesman while I trawled job ads for my chosen profession.

I was Al Bundy at the tail end of Al Bundy’s great Married With Children TV run; before the brilliant Ed O’Neill became the old man on Modern Family. Now, I have never considered myself a salesperson, but I did okay and the easiest sales came because of an immediate rapport built with customers. I really wasn’t selling anything, I was just having a chat to someone whose interests matched mine, or whose personality was appealing. I think they bought from me because of the very fact that I wasn’t selling to them, and of course they needed a pair of shoes.
Published in Marketing
Monday, 06 October 2014 00:00

When Your Ex-Boss Haunts Twitter

I am sitting in my hotel room in Atlanta reading the New York Times, as I do most Sunday's.

For me, it's the best newspaper in the world, with no other comparing to the ability of the NY Times to cover intelligent, thought-provoking stories that are based on facts, rather than a publicist's spin or worse, a journalist that is just trying to make headlines.

As I read through the business section I came across this:
Published in Marketing
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