Marketing Blog tag: 'social media' - Tag page 4

A level playing field has been much of the discussion amongst SMB's who are benefitting from consumers pushing back on their larger counterparts. With the current economic climate bringing to the forefront how much large corporations benefit from global pandemics, consumers are becoming more conscious.

Chemstore Group is Australia's most recognisable chemical storage company providing tanks for waste water treatment plants and any chemical storage requirements companies may have. They manufacture locally a wide range of tanks in New South Wales. Marketing Eye is their outsourced marketing department providing everything from marketing strategy, graphic design, branding, lead generation, website development, direct marketing, signage, digital marketing, LinkedIn lead generation and more to their company. 

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Published in Portfolio
Friday, 24 April 2020 16:04

Staebel - Healthcare

Staebel is a brand new exclusive medical device and equipment wholesaler that supplies world-class products to pharmacies and other healthcare retailers. The Staebel brand is renowned for its innovative and high-quality product that increase the quality of life for the end-users.  Staebel focuses on providing a quality selection of accessible and government compliant medical devices, supplies and equipment. With significant experience in the healthcare sector, Staebel offers market-leading solutions for aged and community care.  
To achieve a successful launch onto the market, Staebel reached out to Marketing Eye to be its outsourced marketing company. Marketing Eye provided Staebel with a comprehensive marketing strategy to help Staebel stand out from its competitors. Marketing Eye designed a new logo coupled with a micro site to execute the brand’s key message and product offerings in an online space. With integrated marketing activities, Staebel leveraged  achieved brand awareness, name recognition and developed a brand identity.


staebel logo

staebel web

Staebel mockup

Published in Portfolio
Friday, 31 January 2020 03:16

What Does Your Target Audience Look Like?

Whether you are selling a product or a service, it’s intended for a specific group of customers, or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of people. A target audience is a group of consumers characterised by behaviors and specific demographics, and knowing your target audience can help to influence decision making for a marketing strategy. Finding your target audience takes a lot of work and research so that you can figure out who exactly you want to reach. Below, we have some tips on how to find your target audience.

Published in Marketing
Tuesday, 28 January 2020 03:37

How B2B Marketers Can Benefit from LinkedIn

With all of the social media platforms available to everyone in 2020, it can be hard for businesses (especially in the B2B sector) to find a way to break through the mold. Because there’s an oversaturation of businesses vying for the attention of their customers and new lead, B2B marketers have to know exactly where to invest their time and energy. B2B marketing involves three social platforms: Facebook, Twitter, and LinkedIn. But are all of these platforms a great fit for your B2B marketing efforts? For B2B marketers, LinkedIn is by far the most trusted channel. Below, we have a few reasons why you should trust LinkedIn as your social media platform in 2020. 

Published in Marketing
Saturday, 18 January 2020 01:39

Is Your Company Ready for Generation Z?

Now that we’re in 2020, it’s time to start thinking about the next generation of consumers: Generation Z. Born between 1994 and 2014, Generation Z will soon be flooding the market and the workplace. As the first generation to have immediate access to technology for most of their lives, marketers have to completely rethink their approach. If we want to tap into this new audience, we need to understand what they care about, how they consume information, and how to close the deal.

Published in Marketing
Tuesday, 17 December 2019 03:16

The Best Practices for LinkedIn Live

If you’re looking to stay competitive in your industry, your company must have an active profile on LinkedIn, fully equipped to post, comment, and commit to a live stream. LinkedIn has recently joined the broadcasting game, which means that it’s currently the best social media platform for organic growth. If you have the opportunity, LinkedIn Live is an excellent way to generate leads and interest in your company. It’s also a great tool to help position leaders within your organization to be thought leaders within their industry, which adds a significant level of credibility to your brand. 

Published in Marketing
Marketing is constantly changing, but it’s changed more in the last 10 years than ever before. As the number of online users steadily increases, our digital footprint needs to increase to meet the demand for an online presence. To keep up, we need to have an acute understanding of what digital marketing is, how it works, and what we need to implement to ahead of the curve. Below, we have compiled some of the bigger pieces of digital marketing that you should consider for your business.
Published in Marketing
Thursday, 26 September 2019 03:39

Generating More Engagement with Your Social Media

Content is created for the sole purpose of educating and engaging your audience. You don’t write blogs, develop a product video or even update your company’s Facebook page for yourself. These things are done to drive your brand, to get the attention of people who have a problem that you can solve. But what if you’re having trouble generating engagement with your content? There is always the possibility that you might have to rework your content, but it could just be that no one sees it. Social media builds relationships with your customers and puts your information right in front of them. Below, we have several ways to use social media to increase audience engagement with your brand.

Published in Marketing
Wednesday, 05 June 2019 16:26

How long should a marketing strategy take?

From the moment your fingers touch your keyboard, to the endless, tiring hours that your pour your heart and soul into strategising and pondering what your next marketing move is going to be, writing a marketing strategy is an arduous task, but a necessary one.
Published in Marketing
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