Tag: social media - Page 4
Beyond social media: Harnessing the Power of User-Generated Content on Your Website
User-generated content (UGC) is created by product or service users. This type of content can be found in many forms, including blog posts, reviews, videos, and social media posts. Harnessing the power of user-generated content can be an effective way to create engaging and dynamic website content.
The Impact of Social Media on Customer Behaviour and Its Implications for Marketing
Social media has been a part of our lives for over a decade and it has revolutionised the way we interact, communicate, and consume information.
How to Utilise TikTok for Your B2B Business in 2023
TikTok is unique among social media networks for its genuineness above everything else. Compared to platforms like Instagram Reels and YouTube, videos are less expertly edited and curated, making them seem relatable.
Where does lead generation fit in your marketing activities?
The first 'e' businesses took off in the early 1990s and never looked back. The internet has grown exponentially in the thirty years since then. The main advantage of digital commerce is that you can reach a diverse range of prospects all over the world in relatively short periods of time while spending much less.
How to measure results from your marketing strategy
Effective marketing strategies help businesses and companies set goals, reach ideal customers, and generate more profits. Measurements can optimise any process, and marketing campaigns are no different. Therefore, if you are responsible for enhancing your company's marketing campaigns, it's essential to give an insight into how to measure the value brought by the marketing strategy. To conduct the most successful campaigns and achieve marketing success, marketers need to recognise what strategies work and what don't intuitively. This is where key performance indicators (KPIs) come in. The following are some typical KPIs you should track:
Everything You Need to Know About LinkedIn Business Manager
What is LinkedIn Business Manager?
As the platform with currently over 830 million registered users, LinkedIn has become the primary platform used for professional networking, career development and job seekers to find employment. Due to these reasons, it is important to understand as a business how to use LinkedIn Business Manager as a social media network solution and its features.
LinkedIn Business Manager is a platform where you’re able to focus on managing all of your business’s Ad accounts and Pages in one area. As easy as it is giving the opportunity to have all your ad accounts and pages linked in a single dashboard, you also have the choice to remove them or update them with the tap of a button.
Why social media engagement is essential for a successful marketing campaign
There’s no denying the power social media has when it comes to growing your business and building your brand. But you have to realise something: you could have the best product or service in the world but if no one knows about it, it’s peanuts!
5 Reasons Why Traditional Media Is Still Relevant Today
Recently, I came across a famous fast food chain billboard which was promoting its newly launched product. A thought came across my mind as to why these multinational brands are using such old traditional ways of advertising to promote their new product as these would be better advertised on social media than on billboards. That’s when I saw the small symbols of Facebook, Instagram, Twitter, and YouTube on the billboard, and it suddenly struck me the main focus of the billboard was to direct the customers toward their social media platforms. This made me realize how traditional and digital media can co-exist in the same environment.
5 marketing tactics to AVOID!
No matter how big or small your company is, what products or services you provide, or to whom you provide them, there are some fundamental tactics that business owners need to use in order to ensure that their marketing efforts do not go to waste.
What it means to be a marketing intern at Marketing Eye
When Marketing Eye first started its internship program, it was simply a case of so many people requesting internships and the need for young marketers to learn about their chosen field within a professional setting.