Marketing Eye Blog

Marketing Eye Blog

Tag: social media - Page 6

Research has revealed that people remember 80% of what they see, 20% of what they read and 10% of what they hear. Instagram’s effectiveness is undeniable, we as a society are hooked on subconsciously scrolling through Instagram, admiring strangers’ personal lives through their pictures and videos.

Published in Social Media
Wednesday, 23 January 2019

Meme Marketing more than just a trend

More so than ever before, we are seeing the rise in meme marketing in the digital sphere. As we scroll through our newsfeeds, we are confronted with a continuum of cat videos and the occasional Donald Trump and Oprah memes, that has become the new normal in our digital world for both consumers and businesses.
Published in Marketing
Robotic Marketer is about to do it's big launch, but while we are all getting everything ready, we are doing what the marketing industry calls a "soft launch".
Published in Marketing

The world of social media can be a difficult one to navigate, as it comes with a variety of endless opportunities and possibilities for businesses future overarching success. The overwhelming growth of social media platforms creates a sense of pressure on businesses to display a conscious active presence on all these diverse platforms; from Facebook, Instagram to YouTube, this list goes on and on. One of the main causes of failed social media strategies are due to businesses utilising and prioritising the wrong social media platforms for their particular industry and consumer market.

Published in Blog
They are a weary bunch of people - those marketers. You find them hanging out at conferences, marketing events and sometimes the opening of an envelope. Other times, you find them sitting next to you on a flight, and that's really the one time you can find the one pearl of wisdom that will help you along your way.
Published in Marketing
Has anyone else fell in love with the television show "Younger"?
Published in Marketing
Wednesday, 09 May 2018

Waxed

The Waxed boutiques in Melbourne specialise in waxing, tanning, lashes and laser hair removal. Since their inception in 2005, they have prided themselves as being ‘Melbourne’s waxing specialists’ and specialists in all services they provide, from ‘no orange’ spay tans to lash symmetry application, this salon wants the best for its clients.

Whilst they were nailing their services, they needed the expertise of an outsourced marketing team to help create brand awareness and generate leads to build up their clientele. This is where our expertise at Marketing Eye came into play, we developed and new website, which was launched in July 2018. The website was relevant to the brand and allowed clients to understand the services and experiences undertaken at Waxed. We also launched a digital marketing strategy which included regular direct mail campaigns, to help retain clients, and created social media calendars and EDM’s which helped to create brand awareness and invite new clients to engage with the business.

Waxed DL


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Published in Portfolio
As we approach yet another public holiday, marketers are playing catch up. Sales departments need leads, management requires results and marketing is getting off to a slow start because someone thought that they could do all the work in January and things would happen at a faster pace, than they actually have.

Do not dispair. Fast-tracking your marketing campaigns and using some fail-proof marketing strategies to generate leads, and improve your brand communications can be done efficiently and effectively - if you know how.
Published in Marketing
Wednesday, 15 November 2017

What if the world was watching?

A late afternoon flight back from Sydney saw me do something I never do - and that is watch a movie from Sydney to Melbourne. The movie in question was The Circle. Emma Watson, once again excels in her role with a social media company as an intern come celebrity leader, showcasing the fickle, yet real world of social media fame.
Published in Marketing
In the media or life in general, there is an expectation for everyone to be flawless. On social media, everyone appears impeccable - but when one investigates deep down the vault of reality, life appears far from what we see on our screens or on the news stand.

So why do so many of us feel the need to drive in this lane towards perfection? Are these expectations doing us more harm than good?
Published in Management
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