What Customers Want From Your Facebook Page
With nearly 2 billion monthly active users, Facebook stands as one of the most far-reaching platforms available to your brand. By creating a Facebook page for your business, you create an avenue to accessing this huge market audience, for the mere cost of 1 hour of your time.
Making the right page involves more than just a couple of posts and an engaging profile photo, it's about having a personality and providing your customers with all the information they need. Learn how to create a Facebook page that meets all the criteria your customers are looking for, gives them value, and gets you results.
Fill out your 'About' section with basic information
When customers are looking for more information about your page and business, the first place they'll go is the 'about' section. Here you can include a general description of your business. Tell your audience about your mission, company information, or your story. The about section helps your audience get a sense of what your page represents before they decide to like it. Filling in your about section with as many contact details as you can provide a variety of customers a channel they can use to contact you. For example, include your business number, email, website link, and any other media you'd like to share. Also, providing opening hours in the about section will ensure your customers know when you're available.
Enabling the private message feature offers your audience the chance to connect with you directly. This makes it easy for any fans or curious individuals to reach out to you whenever they have a query. As Facebook messaging is becoming more and more popular, it's become a modern alternative to emails, making getting in contact with businesses more accessible and allowing for faster response times. Although there are lots of benefits of the messaging feature, make sure you have time to monitor and respond to your messages. Facebook pages have a section that indicates how quickly a business responds to messages, so if your business doesn't have the time to respond timely, it might be better to keep the feature turned off. However, with 73% of consumers saying they love a brand because of helpful customer service, it's clear that offering the messaging feature could be advantageous.
Besides the basic features of a Facebook page, like the baseline details mentioned above details, audiences want to see businesses and brands that are interesting and have a bit of personality. With so many businesses out there, it's crucial to stand out from the crowd and be interesting and authentically you. Not everything you post has to be about business. Posting a few personal topics or ones that aren't overtly business-related, such as social or environmental concerns, helps show that your brand is more than just a business and the people who make up that brand aren't afraid to share their ideas, their characteristics, or their sense of humour.
Community Oriented Events
Another great way to show some personality is to put together or promote events that are community-oriented. This is where your audience can meet you as a person and a business either virtually or in person. These events don't have to be overtly related to your business; you can venture out into the community and support a local junior soccer team. They offer an opportunity for your fans to meet you and a place to chat and enjoy. Read here for more on why diverse approaches like these can help your business to achieve long-term growth.
Videos and Photos
No one wants to look at a wall of text. Having visual content is a requirement of any online presence. A piece of visual content is 40x more likely to get shared on social media than any other form of content, so it's clear why your business should invest resources into visual content production. Videos are fast becoming one of the most popular ways to consume content, as they can be engaging and pack in lots of concise and useful information. With people spending more than 3x more time watching a Facebook Live video on average than a standard video, utilising this feature on Facebook will significantly increase the likelihood of an engaged audience and the potential to grow your customer base.
So now that you know why a Facebook page is important, it's time to put that information into use and make one of your own or improve your current page. Once you've implemented these strategies, utilise Facebook features such as Facebook insights to look at audience data which you can use to improve your page further.
If you require any advice on improving your page, your website, or marketing strategy, get in contact with a professional marketing consultant today.