Tag: marketing

Wednesday, 07 October 2020 14:18

Is your recruitment strategy the best one?

It's been an incredibly hard six months, I'm not going to lie.  At first, I was in denial, then it hit me hard. Then I bounced back only to be hit even harder. 

But I am not alone. 
Published in Marketing
Wednesday, 30 September 2020 09:14

Six Tips for Getting Backlinks

For most search engines, backlinks are the ultimate ranking factor. Traffic to your site is directly related to the quality of the backlinks your website has. Ultimately the greater number of authoritative websites that link to you, the better rankings and traffic you’ll get. It’s always important to remember the power of Google rankings. When you surf the web, Google analyses your websites backlinks to understand how your pages are connected to one another and in what way.

Published in Marketing
Friday, 25 September 2020 16:59

Stacey Moran Campaign

Stacey Moran is a homeware buying and product management specialist, mother and Stonnington local who ran for local council election for Stonnington Council’s South Ward in October 2020. Stacey is a strong advocate for decreasing housing rates, quick and transparent local government responses, better park maintenance and reviving Chapel Street.

Marketing Eye was able to introduce Stacey’s vision to the Stonnington community by creating and executing a customised marketing strategy. Our expert marketing consultants were able to create a fully functional SEO-optimised website and signage to put a face on the Stacey Moran brand. We were also able to host virtual events in light of COVID-19 to solidify Stacey’s presence as a credible candidate.

S1

SM window

s4
Published in Portfolio
Tuesday, 08 September 2020 07:36

Marketing's new norm is very competitive

Over the past 6 months or so it has become abundantly clear that the way we do business has to change, and alongside that, how we connect with customers and prospects. There is a new marketing norm that has thrown everything we have been taught previously out the window, and many businesses and marketers are scrambling to get a grasp of what to do next.

Next looks something like this.
Published in Marketing
With the recent lockdown in Melbourne, our Marketing Eye office has utilised the time to do an office renovation. There have been many reasons for this, but mostly because no-one is in the office for 6 entire weeks and it is the perfect opportunity to not only rethink our business but also the environment where we work.
Published in Culture

Whether you are a start-up that didn't get off the ground due to COVID, a small business, or a large corporation, you are faced with uncertain times and a very volatile marketplace which means that your online performance and in particular your digital marketing strategy may not be working quite as effectively as it should.

Published in Marketing

COVID-19 had brought with it a storm of changes that individuals and businesses must rapidly adapt to. If you are a company, this will mean being proactive in terms of modifying and adapting your marketing strategy to the ever-changing ‘new normal’. So, what are some steps you can take to ensure that your business continues to thrive in this turbulent environment?

Lockwood Partners and Provide Group are a collection of accounting, financial advisory and insurance firms servicing clients across the Echuca Moama region in Northern Victoria.

The company is reputable for building strong client relationships and delivering unparalleled accounting and tax advisory services for individuals and businesses. With the alliance and development of the four Provide Group divisions, the firms were able to provide excellent service across a variety of related expertise.

Lockwood Partners and Provide Group have had a long-standing working relationship with Marketing Eye. Marketing Eye managed branding and communication strategies for the development of the Provide Group. This involved logo designs, a brand-new website and an integrated marketing campaign. Lockwood Partners’ and Provide Group’s marketing had to reflect the professional nature of their work to maintain the brand’s reputation.

With comprehensive research, coupled with a personal touch, Marketing Eye’s myriad of marketing efforts has contributed to their prolific and sustained success in their markets. 

Provide Group

web3

Provide Group 1

bus

Published in Portfolio
Wednesday, 12 August 2020 18:49

Pietra Gallery - Natural Stone

Pietra Gallery is a Melbourne-based supplier of natural stone products which specialises in selecting and procuring natural stone from quarries around the world and supplying it within Australia. With extensive knowledge of an array natural stone quarries around the world, Pietra Gallery supplies world-class quality stones at a competitive rate. Pietra Gallery’s Melbourne Warehouse in Pakenham contains thousands of square meters of Natural Stones (Tiles and Slabs and Pavers) ready for immediate delivery.

The founder of Pietra Gallery reached out to Marketing Eye after viewing its numerous projects in the construction and interior design industries. Through Marketing Eye's marketing workshop, the company's marketing strategy was conceived. The company needed a fresh logo, which our Melbourne Marketing consultancy delivered by launching a redeveloped website. Using our expertise, we have helped to elevate Pietra Gallery’s online presence in addition to creating informative marketing collateral. One example is Marketing Eye’s brochure and buyer catalogue which detail Pietra Gallery’s exclusive offerings, creating better brand awareness and product understanding. 

pietra web 1

pietra brochure3

pietra brochure1a

pietra brochure2



Published in Portfolio
There are an abundance of grants available to small businesses looking to pivot their businesses online, but many are finding that the cheapest deal comes with dodgy web developers who are really just doing the numbers. Their sales spiel may be good, but their website development skills don't match. Many are offshoring their web development giving small businesses websites that are merely templates that don't have any of the basic factors taken into account.
Published in Marketing
Page 8 of 75