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Tag: marketing

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Baptist Community Services is a leading non-for-profit aged care organisation that has been serving the elderly and individuals living with disadvantages for over 75 years. Focusing on supporting strong and caring communities that concentrates on improving personal wellbeing and quality of life. Marketing Eye worked with Baptist Community Services to enhance their brand image and awareness by creating printed copy, posters, and pamphlets to educate their audience about social issues within the local community and support local community activities. Marketing Eye also established an enhanced and easily utilized website to promote simplified user experience.

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Published in Portfolio
The day I landed in Aspen at the start of March I realized that something was different. It was eerie. The streets were quieter than they normally are that time of year, and there was this sense of not getting too close to anyone or else something terrible might happen.
Published in Entrepreneurship
Thursday, 04 June 2020 10:36

Ozanam Industries - Not for Profit

Ozanam Industries is a not-for-profit organisation set up by the St Vincent’s de Paul society, which employs hundreds of Australians with disabilities in New South Wales. With significant years of experience in the industry, the company specialises in delivering reliable, high quality, cost-effective and customer-focused services to leading companies, State Government departments and community groups. Ozanam Industries’ range of services include mail house services, show bag assembly, packaging solutions, shrink wrapping and supply industrial grade cleaning cloths from recycled textiles.

With a special place in our hearts for the not-for-profit sector, Marketing Eye has worked closely with Ozanam Industries to provide website and graphic design support that has ensured the unique value of the brand is leveraged and communicated for maximum exposure in the market.


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Published in Portfolio
Thursday, 04 June 2020 10:30

TriCare - Aged Care

TriCare Aged Care provides professional care and service to residents and customers. With a special approach towards caring for retirees and older Australians, TriCare provides a choice of accommodation options with access to a range of amenities, social activities, and support services.

Marketing Eye was able to implement a customised marketing strategy to successfully rebrand Tricare. As TriCare's outsourced marketing department, our expert marketing consultants were able to assist with website and social media to solidify the brand's online presence.

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Published in Portfolio
Wednesday, 03 June 2020 08:16

4 Useful Strategies to Nurture Leads

Are you having trouble converting your leads? It might be because you don’t have a lead nurturing process in place. Establishing strong lead nurturing tactics is crucial to growing your business. Without these processes, there is nothing to impact or influence the customer’s decision to make a purchase. To truly nurture leads, you need to provide relevant information at multiple points throughout the beginning of their relationship with your business. Below, we have 4 tactics to effectively nurture your leads.

Published in Marketing
Wednesday, 27 May 2020 07:55

What You Need From A Marketing Agency

Outsourcing your marketing department might be the best decision that you can make for your business. Not only does it dramatically reduce your expenses, but it frees up your time to focus on the day-to-day details of your business. But how do you find a marketing agency that’s the right fit for your company? Before you decide on your marketing agency, take the time to do some work on the front-end of things. When you’re looking for the perfect fit, it’s important to know exactly what you want to accomplish, what services the agency offers, and their track record with other companies.

Published in Marketing
In the past 2 months I have spoken to more than 100 entrepreneurs in the technology, professional services, manufacturing and logistics industries. There has been a common thread to many of these calls, mostly that their website needs a revamp and they want to up their digital marketing efforts. It's not rocket science I know, but many companies didn't get on the digital bandwagon fast enough and have left it to the last minute. Better late than never, and there will always be those of whom think they can wait a little longer, which means ultimately, they will be the one's with less clients at the end of the day.
Published in Entrepreneurship
Wednesday, 20 May 2020 06:27

The Evolution of B2B Marketing

The way that we market our businesses will always be evolving. In the last few years, B2B marketing has drastically evolved as the buyers have more access to more information. Years ago, people were attracted by ads for a product, which generated interest in that product. So, they would go and purchase that product based on the information they were given. Now, people have access to all the information that they could ever need, so the buying journey has changed. It’s less of a linear journey and more of a collection of moments that will influence the purchase of a product. Because of this, marketing must evolve. Below are four great strategies that your B2B marketing team should embrace in their marketing strategies.

Published in Marketing
A level playing field has been much of the discussion amongst SMB's who are benefitting from consumers pushing back on their larger counterparts. With the current economic climate bringing to the forefront how much large corporations benefit from global pandemics, consumers are becoming more conscious.

ACA Home Improvements is your one stop solution for double glazing, window furnishing and security products. Focused on providing customers quality and service at a great price, ACA provides custom products specifically for each individual home. The custom made products include: Double Glazing, Plantation Shutters, Roller Shutters, Blinds and Awnings. 

Marketing Eye worked with ACA Home Improvements to develop and design a full range of marketing collateral. Optimising and redesigning the website worked to elevate the company’s brand identity and client understanding of available services. In addition we helped to deliver a print strategy that included an informative brochure to enhance the brands competitive advantage and help strengthen clients' understanding of ACA’s products and services.

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Published in Portfolio
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