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Baptist Community Services is a leading non-for-profit aged care organisation that has been serving the elderly and individuals living with disadvantages for over 75 years. Focusing on supporting strong and caring communities that concentrates on improving personal wellbeing and quality of life. Marketing Eye worked with Baptist Community Services to enhance their brand image and awareness by creating printed copy, posters, and pamphlets to educate their audience about social issues within the local community and support local community activities. Marketing Eye also established an enhanced and easily utilized website to promote simplified user experience.
Ozanam Industries is a not-for-profit organisation set up by the St Vincent’s de Paul society, which employs hundreds of Australians with disabilities in New South Wales. With significant years of experience in the industry, the company specialises in delivering reliable, high quality, cost-effective and customer-focused services to leading companies, State Government departments and community groups. Ozanam Industries’ range of services include mail house services, show bag assembly, packaging solutions, shrink wrapping and supply industrial grade cleaning cloths from recycled textiles.
With a special place in our hearts for the not-for-profit sector, Marketing Eye has worked closely with Ozanam Industries to provide website and graphic design support that has ensured the unique value of the brand is leveraged and communicated for maximum exposure in the market.
TriCare Aged Care provides professional care and service to residents and customers. With a special approach towards caring for retirees and older Australians, TriCare provides a choice of accommodation options with access to a range of amenities, social activities, and support services.
Marketing Eye was able to implement a customised marketing strategy to successfully rebrand Tricare. As TriCare's outsourced marketing department, our expert marketing consultants were able to assist with website and social media to solidify the brand's online presence.
Are you having trouble converting your leads? It might be because you don’t have a lead nurturing process in place. Establishing strong lead nurturing tactics is crucial to growing your business. Without these processes, there is nothing to impact or influence the customer’s decision to make a purchase. To truly nurture leads, you need to provide relevant information at multiple points throughout the beginning of their relationship with your business. Below, we have 4 tactics to effectively nurture your leads.
Outsourcing your marketing department might be the best decision that you can make for your business. Not only does it dramatically reduce your expenses, but it frees up your time to focus on the day-to-day details of your business. But how do you find a marketing agency that’s the right fit for your company? Before you decide on your marketing agency, take the time to do some work on the front-end of things. When you’re looking for the perfect fit, it’s important to know exactly what you want to accomplish, what services the agency offers, and their track record with other companies.
The way that we market our businesses will always be evolving. In the last few years, B2B marketing has drastically evolved as the buyers have more access to more information. Years ago, people were attracted by ads for a product, which generated interest in that product. So, they would go and purchase that product based on the information they were given. Now, people have access to all the information that they could ever need, so the buying journey has changed. It’s less of a linear journey and more of a collection of moments that will influence the purchase of a product. Because of this, marketing must evolve. Below are four great strategies that your B2B marketing team should embrace in their marketing strategies.
ACA Home Improvements is your one stop solution for double glazing, window furnishing and security products. Focused on providing customers quality and service at a great price, ACA provides custom products specifically for each individual home. The custom made products include: Double Glazing, Plantation Shutters, Roller Shutters, Blinds and Awnings.
Marketing Eye worked with ACA Home Improvements to develop and design a full range of marketing collateral. Optimising and redesigning the website worked to elevate the company’s brand identity and client understanding of available services. In addition we helped to deliver a print strategy that included an informative brochure to enhance the brands competitive advantage and help strengthen clients' understanding of ACA’s products and services.