Displaying items by tag: marketing - Page 10

Wednesday, 04 October 2017 10:24

The boomerang marketing approach

Last week I was chatting to one of my staff members and all of a sudden it occurred to me... it's better the devil you know. When you work in marketing, so often your salary is forever capped unless you get one of those coveted roles at Facebook, Google or a Top 100 company globally. 
Published in Marketing
Friday, 29 September 2017 08:24

5 life lessons travel taught me

89 days, 16 countries, 6 different languages and a lifetime experience. It's safe to say these past three months were nothing short of an absolute blast, but travelling was honestly more than that, it was an incredible lifetime opportunity filled with lessons and one of kind experiences one can only imagine.  
Published in Guest Blog
Wednesday, 20 September 2017 09:45

How can your business learn from Apple's success?

With the launch of the new iPhone 8, 8s and X, no doubt there will be queues in all major capital cities for the coveted device, despite prices reaching almost $2,000 AUD for their X model. People have begun posting jobs on Airtasker, which is an online marketplace to outsource jobs, willing to pay up to $300 for people to line up for them to buy the new iPhone on the day of release.

The question is one that every marketer should know how to answer, how has Apple created an offering so compelling that it pulls customers towards their product? Despite Apple providing no discounts and premium pricing. 
Published in Marketing
Monday, 18 September 2017 10:00

How to make the most of every job opportunity

While many millennials have checked employment history, it's not hard for those who don't to stand out from the crowd and be the candidate of choice.

The world is full of opportunities and career choices doesn't have to include career 'mistakes' if you know a few ways to trick how you think about things, to ensure that you are not feeling the pinch of regret when you can't see the forest from the trees.
Published in Marketing
Friday, 15 September 2017 11:23

Why guerrilla marketing works

We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz. 
Published in Marketing
Yesterday was the last day of an internship for a young man who had chosen Marketing Eye Melbourne as the place he was going to learn and work out where he wants to be after he graduates.

Last days are always hard. Firstly, if you have finished everything that you were working on, you tend to just do task that have to be done, rather than projects that may benefit your internship and future employment prospects. Secondly, it's a day of reflection. What did you get out of your internship? Was it worthwhile? Are your colleagues friends of the future? Do you want to work at the company that you did your internship at? Have you chosen the right career path? Are you more confused than ever?
Published in Entrepreneurship
Less hustle, more bustle. That's what I say. I know most entrepreneurs talk about how they hustle their way to success. I can safely say, I have not. In fact, I dream of being a hustler, but fall dissimile short of this in every way possible because I am one of those people who can tell you what I do if you ask, but won't broadcast due to the fact that I am actually shy.
Published in Entrepreneurship
Catalyst, a non-profit organisation providing research services into women in the workforce recently reported that females made up only 16.3% of CEO positions and 34.1% of senior management positions in 2016.

Being a young woman with high hopes in business and seeing these kinds of statistics is both disheartening and motivating. On one hand, it pushes you to think “I can do this, I can really make a difference”, then some days you see the number of male figureheads of a company or even the country, shake your head and wonder if it’s worth it (pro tip: it is).
Published in Guest Blog
Anyone can buy followers and likes on Instagram, but what does that achieve? The numbers don’t mean a thing for sales when they have come from robots who don’t need their product and don’t even have credit cards! (ha..ha…)
Friday, 11 August 2017 08:17

Playing with the big boys

In not so many words, the other day I was told that I couldn't play with the big boys because they had more money and could get a software solution out faster than I could. It was devastating to hear, but it was the second time this person who I respect immensely has said this to me.

Did most of the tech companies that became billion dollar enterprises not start from garages? Did they have hundreds of millions to play with when they started? I don't think so. So, why would I not be able to self fund my startups that are disruptive and bring to the market products and solutions that will change the game?
Published in Entrepreneurship
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