Displaying items by tag: marketing - Page 2

When marketing a product or service, traditional brochures or collateral just won’t cut it. Why? Because consumers aren’t interested in reading about what you’re selling. They want to hear about why they should purchase, or how a product or service has been implemented successfully. They want to listen to stories. This is why case studies are invaluable in educating customers and increasing conversions.
Published in Marketing
Monday, 17 December 2018 09:31

The Language of Marketing Eye

The Language of Marketing Eye

Many successful companies have a "company language" that everyone in the organisation has been trained on, it’s embedded in the way they talk, the way they write and the way they communicate ideas. The power of language is so huge that Marketing Eye suggests every business should add a company language element to their corporate identity or style guide. It’s as important if not more important than your visual identity. It compliments your tone of voice and supports your written communications and marketing pieces.

Published in Blog
Robotic Marketer is about to do it's big launch, but while we are all getting everything ready, we are doing what the marketing industry calls a "soft launch".
Published in Marketing
Thursday, 06 December 2018 08:48

Which social media platforms should I choose?

The world of social media can be a difficult one to navigate, as it comes with a variety of endless opportunities and possibilities for businesses future overarching success. The overwhelming growth of social media platforms creates a sense of pressure on businesses to display a conscious active presence on all these diverse platforms; from Facebook, Instagram to YouTube, this list goes on and on. One of the main causes of failed social media strategies are due to businesses utilising and prioritising the wrong social media platforms for their particular industry and consumer market.

Published in Blog
Friday, 30 November 2018 07:47

5 Things I have learned from other marketers

They are a weary bunch of people - those marketers. You find them hanging out at conferences, marketing events and sometimes the opening of an envelope. Other times, you find them sitting next to you on a flight, and that's really the one time you can find the one pearl of wisdom that will help you along your way.
Published in Marketing
Over the past few months, Marketing Eye has hosted hundreds of marketing workshops. There have been many reasons for that, but mostly, companies are keen to start 2019 off strong. To do that, they need to get all of their key people in one room (or on one call) and go through their business objectives, sales goals and marketing activities for the year ahead.
Published in Marketing
Running highly successful, productive, functioning marketing departments is a challenge at the best of times. Return on investment is always at the back of any competent marketing manager or CMO, and steering all marketing efforts to ensure that not only is the brand being promoted and gaining market share, but it shows up on the balance sheet, is a scorecard that no-one can ignore.
Published in Marketing
Wednesday, 14 November 2018 14:11

An unlikely love affair between IT and Marketing

My husband is a software engineer, well he is many things; a great dad, a fantastic husband and well if I’m 100% honest a total nerd. A tech head and code developer at heart, he often sees the world in black and white, a series of 1’s and 0’s while I’m much more emotive,

Published in Marketing
Thursday, 08 November 2018 14:05

Does your marketing smell? Find out

By Tegan Addinsall, Melbourne, Marketing Eye Licensee

Business hygiene is just like personal hygiene. If you don’t follow basic personal hygiene routines, chances are you will stink, and the same goes for your marketing efforts.

Published in Marketing
Thursday, 08 November 2018 13:27

What's it like to work at Marketing Eye

It’s my first day working in the Sydney office of Marketing Eye and I’m feeling a mixture of emotions; nervous, anxious, overwhelmed but most of all excited. Excited for this new chapter of my working life, excited to meet my co-workers, excited to face some new challenges and most of all excited to be working in a dynamic, engaging and creative environment such as Marketing Eye.

Published in Entrepreneurship
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