2020 has been an interesting year in marketing to say the least. Yes, we have all undeniably suffered under the conditions of the pandemic – but where there’s hardship there’s also opportunity to be found and many of us have been forced into new and exciting places.

As more and more people buy online it is becoming abundantly clear that performance marketing is one of the most successful ways e-commerce sites are winning new customers.

Marketing Eye is a digital marketing agency known for being creative, fun and culture-savvy. From Friday lunches through to innovative ways to engage with employees, Marketing Eye's culture is incredible on many levels. As you would expect from a marketing agency, Marketing Eye has a uber cool office in the heart of South Yarra, Melbourne, Sydney city and Buckhead, Atlanta. We work across a variety of industries and in particular professional services, technology, FMCG, manufacturing, logistics, property and finance. Marketing Eye has also been recognised as one of the best marketing strategy consulting firms in the world and has been named in the "Top 10 Marketing Strategy Consulting Firms in the US".

As such we attract a variety of applicants from marketing and communications backgrounds for positions including Content Co-ordinator, Digital Marketing Assistant, Digital Marketing Co-ordinator, Digital Marketing Executive, Digital Marketing Manager, Digital Marketing Director and others. Our own marketing efforts include the creation of business cards, flyers, posters, signage, and other marketing collateral.

The year is coming to an end and many entrepreneurs and business leaders are feeling pressure from underperforming marketing tactics in 2020 to rethink their marketing strategy.

On January 7 this year, I opened by diary for the first time in 2020. It was a remarkable moment, one that was so full of promise. Like any entrepreneur on the rise (or at least I thought that was to be the case), I had written down the goals I had set out for the year ahead in my diary in December. 

For most search engines, backlinks are the ultimate ranking factor. Traffic to your site is directly related to the quality of the backlinks your website has. Ultimately the greater number of authoritative websites that link to you, the better rankings and traffic you’ll get. It’s always important to remember the power of Google rankings. When you surf the web, Google analyses your websites backlinks to understand how your pages are connected to one another and in what way.

Stacey Moran is a homeware buying and product management specialist, mother and Stonnington local who ran for local council election for Stonnington Council’s South Ward in October 2020. Stacey is a strong advocate for decreasing housing rates, quick and transparent local government responses, better park maintenance and reviving Chapel Street.

Marketing Eye was able to introduce Stacey’s vision to the Stonnington community by creating and executing a customised marketing strategy. Our expert marketing consultants were able to create a fully functional SEO-optimised website and signage to put a face on the Stacey Moran brand. We were also able to host virtual events in light of COVID-19 to solidify Stacey’s presence as a credible candidate.