Marketing Eye Blog

Marketing Eye Blog

Tag: marketing - Page 7

Professional services firms encompass a far broader range of functions including marketing and recruiting, who often have the liberty of embracing differentiation and diversity from their competitors. Yet, when the words ‘professional services’ are thrown around, they usually bring to mind an amorphous mix of accounting, legal, management consulting and financial planning firms.

The reason that this mental melding takes place is due to the desire of professionals services firms to shy away from the crowd and attempt to blend in with their competitors.

This takes place because:

Published in Marketing

My Experience as an Intern at Marketing Eye

Becoming an intern was not something I was really planning on this year. A class at university assigned us the task of creating a fake application for a role. An internship at Marketing Eye appealed to me, so before submitting the hypothetical assignment I was sure to put in my resume for real: and how incredibly grateful I am for doing so!
Published in Culture

Like many, I’ve been afraid to have think for myself, express my opinions or side with people who may secretly share the same thought process as myself. Why? Because at some point in this pandemic I realized that I am a small business owner who has to survive, and I cannot afford to turn off any potential customer or have my existing customers leave because they disagree with my opinions.

Published in Entrepreneurship

Marketing is constantly changing. It's vital for your company to stay updated with industry advances. Keeping an eye on marketing data is an efficient method to stay relevant and up to date with the newest marketing trends, while keeping your sales pipeline healthy and your brand within the consideration set of your customers. To help you connect with your consumers, reach your target audience, and enhance conversions, we've provided our list of the most topical marketing statistics for 2021, whether you're focused on SEO, content marketing, social media, lead generation, advertising, or marketing technology.

Learn our top 21 stats for 2022.

Published in Marketing
Thursday, 09 September 2021

Where Do We Go After COVID?

Where do we go after COVID?

What does it mean to live a life 'after' COVID? As the economic climate worldwide has failed to remain constant for more than a few days, businesses have been forced to adapt like never before.

With all the uncertainties around the world, one thing is certain; COVID-19 has dramatically shaped the marketing world we now co-exist with. In a survey conducted by the CMO, 72% of marketing leaders claimed the importance of marketing had increased in the last year.

As challenges within the business world continue to rise, opportunities of equal quantities also surface, each an opportunity for marketers to capitalise upon.

Published in Blog

Digital marketing has exponentially become the marketing tactic of choice for businesses of all sizes.

Due to the rise in popularity of social media and e-commerce, traditional marketing tactics have become increasingly less popular. Although there are many advantages to using digital media, employing a mixed marketing strategy, combining digital and traditional marketing tactics, can optimize the reach of your brand message to your customer. To ensure your business's name is cutting through the noise and standing out to your potential customers, we have compiled a list of 6 Non-Digital Marketing Tactics that still work, even in the 21st century.

Published in Marketing

Why would anyone buy your product? Why is it better than your competitors? Where can it be bought? What value can it really provide? You might have the answers to these questions, ready and available, but it counts for nothing if you can't project your voice loud enough for customers to hear it.  

With nearly 2 billion monthly active users, Facebook stands as one of the most far-reaching platforms available to your brand. By creating a Facebook page for your business, you create an avenue to accessing this huge market audience, for the mere cost of 1 hour of your time.

Published in Social Media

COVID-19 has redirected people’s lifestyles with changes to the traditional office routine. So how do you stay focused on overcoming new problems while maintaining an efficient work schedule?

Marketing in a time like this requires adaptability and control over your time, performance, and productivity. Identifying the challenges facing your brand is the first step to overcoming the obstacles of marketing in these uncertain times. Here are some challenges you may be facing and ways to overcome them.

Published in Culture

The digital marketing space is continuing to grow at a rapid pace, with the constant development of new solutions and technologies to improve business marketing performance. In the arena of these new technologies, many marketers and small business owners may be asking themselves which solution is best fitted to their company. Now don’t get me wrong, it’s always great to try and experiment with the latest and greatest advent in marketing. However, it’s been observed that traditional and more reliable methods consistently produce better results for businesses over time.

Published in Marketing
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