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Marketing Blog tag: 'marketing' - Tag page 7

- Page 7

Wednesday, 27 May 2020 07:55

What You Need From A Marketing Agency

Outsourcing your marketing department might be the best decision that you can make for your business. Not only does it dramatically reduce your expenses, but it frees up your time to focus on the day-to-day details of your business. But how do you find a marketing agency that’s the right fit for your company? Before you decide on your marketing agency, take the time to do some work on the front-end of things. When you’re looking for the perfect fit, it’s important to know exactly what you want to accomplish, what services the agency offers, and their track record with other companies.

Published in Marketing
In the past 2 months I have spoken to more than 100 entrepreneurs in the technology, professional services, manufacturing and logistics industries. There has been a common thread to many of these calls, mostly that their website needs a revamp and they want to up their digital marketing efforts. It's not rocket science I know, but many companies didn't get on the digital bandwagon fast enough and have left it to the last minute. Better late than never, and there will always be those of whom think they can wait a little longer, which means ultimately, they will be the one's with less clients at the end of the day.
Published in Entrepreneurship
Wednesday, 20 May 2020 06:27

The Evolution of B2B Marketing

The way that we market our businesses will always be evolving. In the last few years, B2B marketing has drastically evolved as the buyers have more access to more information. Years ago, people were attracted by ads for a product, which generated interest in that product. So, they would go and purchase that product based on the information they were given. Now, people have access to all the information that they could ever need, so the buying journey has changed. It’s less of a linear journey and more of a collection of moments that will influence the purchase of a product. Because of this, marketing must evolve. Below are four great strategies that your B2B marketing team should embrace in their marketing strategies.

Published in Marketing
A level playing field has been much of the discussion amongst SMB's who are benefitting from consumers pushing back on their larger counterparts. With the current economic climate bringing to the forefront how much large corporations benefit from global pandemics, consumers are becoming more conscious.

ACA Home Improvements is your one stop solution for double glazing, window furnishing and security products. Focused on providing customers quality and service at a great price, ACA provides custom products specifically for each individual home. The custom made products include: Double Glazing, Plantation Shutters, Roller Shutters, Blinds and Awnings. 

Marketing Eye worked with ACA Home Improvements to develop and design a full range of marketing collateral. Optimising and redesigning the website worked to elevate the company’s brand identity and client understanding of available services. In addition we helped to deliver a print strategy that included an informative brochure to enhance the brands competitive advantage and help strengthen clients' understanding of ACA’s products and services.

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Published in Portfolio
Video marketing has become the easiest form to reach more people, more often with the potential of content going viral. Over the years, Marketing Eye has named many companies, designed branding, brochures, websites and advertising, so we took this opportunity to share some designs with our audience. 
Published in Marketing
When the going gets tough, the tough get going - or at least so they say.

It's been a difficult few months for businesses who are navigating a new way of doing business, or forced closure. To say that it has been tough is an understatement. Like many entrepreneurs, I have been feeling the pressure and at times it is unsurmountable.
Published in Entrepreneurship
Tuesday, 28 April 2020 13:33

Entegra Signature Structures

Entegra Signature Structures is a well-known and highly successful steel fabrication company that supplies and erects sheds and steel frames throughout Australia primarily for commercial purposes and agriculture. As part of Marketing Eye's work with Entegra over a number of years, we managed all of their marketing as their approved outsourced marketing arm. From the development of a marketing strategy and redevelopment of their website through to marketing collateral and brochures, Marketing Eye was instrumental in transforming their brand. Entegra is a business that has grown from strength to strength with strong company values and good supplier relationships. They focus their marketing efforts internally and externally, and use social media and digital marketing to drive lead generation for their sales team.


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Published in Portfolio

Chemstore Group is Australia's most recognisable chemical storage company providing tanks for waste water treatment plants and any chemical storage requirements companies may have. They manufacture locally a wide range of tanks in New South Wales. Marketing Eye is their outsourced marketing department providing everything from marketing strategy, graphic design, branding, lead generation, website development, direct marketing, signage, digital marketing, LinkedIn lead generation and more to their company. 

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Published in Portfolio

Athena Consulting is a unique business transformation company in the contact centre industry. They are well-known in the Australian market and the owner Frances Quinn, is one of the most recognisable faces in contact centre industry. As their outsourced marketing department, Marketing Eye has developed a marketing strategy for Athena Consulting, provided updated designs for their website, developed content marketing on a regular basis, social media, blogs, email marketing campaigns, linkedin lead generation campaigns and video.

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Published in Portfolio
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