Displaying items by tag: marketing - Page 3

As a fast growing company, we are hiring new people across marketing, graphic design, software engineering and web development. It's an interesting time as while we have just gotten use to millennials, its now time to dig a little younger and foster growth in graduates.

We are in a hiring phase with our company Marketing Eye and right now I am in Sydney hiring a number of new marketing staff. We are looking for people who can take the business to the next level and are able to fast and efficiently learn how we do business, why we do business and the many things that make up a great marketing resource.

Earlier this year I had the privilege of having a young marketer apply for an internship with Marketing Eye in Sydney. When she walked in the door, other than the fact that she has the stature of a supermodel, I did what I always do when I am around and someone new walks in - I introduced myself.

Every marketer has tricks up their sleeve. If they didn't, they are not trying hard enough. Having been a marketing consultant for many years, I have had the pleasure of rolling up my sleeve and showing the world (well, mostly people in Melbourne, Brisbane and Sydney) how they too can use some of the tricks of the trade to accelerate their marketing reach.

There are many challenges fast growing companies have, and at the forefront it tends to be not only how they market their company, but how they are able to optimise their marketing potential at an accelerated rate to achieve more successful outcomes.

Marketing is a necessary evil for some, and for others, it is one of the most exciting parts of running a business, or achieving a not-for-profits goals.

Have you ever wondered why you hire two people with the same skills, identical degrees and similar project experience, but one appears to be significantly better than the other?

Every business needs a 'marketing eye', and with that comes the basics: a marketing strategy, a marketing implementation plan, analytics and KPI's and of course, results.

Travelling from Sydney to Melbourne each week in between taking the trek from Australia to the US on a regular basis, I get to spend a lot of time thinking. Mostly I think about business, which may be boring for most, but what the heck...it's who I am and I won't apologise.

You've made it, but what's next. You are a marketing manager with 10 to 15 years experience and all of a sudden you are wondering where do you go from here.