Tag: marketing - Page 3

Real Juice is a proudly Australian owned and operated juice company that is based in the citrus region of Australia – Griffith, NSW. This company provides consumers with real fruit juice without the presence of added sugars or harmful chemicals keeping them craving for more.

Real Juice reached out to our Melbourne Marketing team at Marketing Eye to elevate their marketing efforts and brand presence in the market. Through a marketing workshop, the companies marketing strategy for the next 12 months was formed. This consumer goods company needed the development of relevant content for their audience in order to build their brand awareness. Marketing Eye delivered a strategy that included content creation, complete label redesign, social media marketing and advertising (such as billboards) which would allow the company to build brand recognition and keep consumers informed and interested in their products.

When Marketing Eye first started its internship program, it was simply a case of so many people requesting internships and the need for young marketers to learn about their chosen field within a professional setting.

You may be involved in creating marketing strategies, marketing services, marketing consulting, but you suck. Maybe you don’t suck but you're scared of sucking, you fear underperforming as a small or large business marketer and that's perfectly fine.

Heights, darkness, bugs, SOCIALISING are amongst the most common fears or phobias people have but you know what is missing from that list of common fears? The fear of FAILING! Why aren’t there more marketing agencies, more millionaire marketers, why aren’t you a good marketer? Because you and many people, fear making mistakes, you fear making a lackluster marketing strategy, you fear miscommunicating yourself during your marketing consultations/marketing workshops, you fear failing.

To keep track of their key performance indicators (KPIs), marketers need help when facing 4.62 billion social media users and the different kinds of posts they create which are spread across 17 different social media platforms. That is not even considering the website traffic and engagement that may come from the 8.5 billion Google searches that occur every day. To provide your clients with clear and accurate results regarding your marketing efforts and their marketing expenditure, platforms have been created to track not only your social media engagement and views but the traffic, sales, and engagement that your website may receive. 

In the past year, we have been involved in more than 500 marketing strategies and campaigns across multiple industry sectors including technology, professional services, health, life sciences, manufacturing, logistics and FMCG.

There is a reason why companies that are seeking to grow know that their business needs a marketing strategy. It is simple. You are 313% more likely to achieve your marketing goals with a marketing strategy in place. If these odds are given to you, and a marketing strategy is accessible and affordable, then it’s a no-brainer.

Social media platforms such as Facebook, Instagram, or Snapchat are initially created for sharing memories and connecting families and friends. It has now transformed into a source of entertainment, news, and commercial opportunities. Towards the end of 2021, there were 4.55 billion people who are active on social media. Facebook is the most prominent social networking site, but is that still true in 2022? Facebook interaction on organic content has been on an all-time low, at approximately 2%. Some users have abandoned Facebook and moved to other platforms. Do you think Facebook is a dying Marketing Channel? 

Businesses, brands, and marketing teams have a lot they must account for nowadays. As social media and content marketing is still on the rise, keeping tabs on the number of followers, likes, comments, shares, tags, etc, on such a large number of social media platforms, finding the time to shift through your Google rankings can sometimes be overlooked. But as Search Engine Optimization continues to be a key factor in a company’s marketing regime, keeping on top of these statistics is crucial to your business's success.

Recent studies have shown that although social media has taken over our social lives, Google is still the most popular website worldwide. With more than 86 billion total monthly visits in comparison to that of Facebook who only get 20 billion and Instagram and Amazon who only get 4 billion, Google is still a website you should care about and invest in, going into 2022. 

Seeing as Google is still such a forceful component in our everyday lives, learning how to use it to your business's advantage is still one of the biggest challenges that businesses have. Firstly, Google is extremely competitive, with over 7.5 million blog posts published every day figuring out how to stand out amongst your competitors is crucial to your business's success. Secondly, you need to know how the Google Algorithm works. So, to help you crack the code, we have summarized 5 ways for you to boost your SEO results in 2022. 

After just completing my first year of university studying media and communications, I didn’t know the first thing about what the world of marketing involved. Having only ever taken two advertising classes, I knew almost nothing about what a marketing firm did let alone how they operated in the industry. That was until I found myself scrolling through Indeed.com, trying to find a way to fill in my time over the next three months. At a time when every second person was trying to find a job or internship, restless after the abundance of lockdowns we endured in 2021, every opportunity I was either turned down or was one in 500 applicants. Marketing Eye was no different, an application I thought I would never hear back from. Or so that’s what I thought. 12 weeks later I am left to reflect on my time working as a Marketing Eye Intern learning from and working alongside a team of dedicated, passionate, and hardworking marketing executives.

When you start out in marketing, you always think the career path will be easy, fun and a bit on the glamorous side. Then when you start, you realize that it isn't easy, fun is for Friday's and there is no glamour in organizing an event even if it is for your favorite fashion brand.

Many don't start in the mail room or doing photocopying anymore, but at an entry level there is plenty of mundane tasks that can often bury our enthusiasm for the career that you are by this point indebted to through your university degree.