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Tag: marketing

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Wednesday, 12 August 2020 18:49

Pietra Gallery - Natural Stone

Pietra Gallery is a Melbourne-based supplier of natural stone products which specialises in selecting and procuring natural stone from quarries around the world and supplying it within Australia. With extensive knowledge of an array natural stone quarries around the world, Pietra Gallery supplies world-class quality stones at a competitive rate. Pietra Gallery’s Melbourne Warehouse in Pakenham contains thousands of square meters of Natural Stones (Tiles and Slabs and Pavers) ready for immediate delivery.

The founder of Pietra Gallery reached out to Marketing Eye after viewing its numerous projects in the construction and interior design industries. Through Marketing Eye's marketing workshop, the company's marketing strategy was conceived. The company needed a fresh logo, which our Melbourne Marketing consultancy delivered by launching a redeveloped website. Using our expertise, we have helped to elevate Pietra Gallery’s online presence in addition to creating informative marketing collateral. One example is Marketing Eye’s brochure and buyer catalogue which detail Pietra Gallery’s exclusive offerings, creating better brand awareness and product understanding. 

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Published in Portfolio
There are an abundance of grants available to small businesses looking to pivot their businesses online, but many are finding that the cheapest deal comes with dodgy web developers who are really just doing the numbers. Their sales spiel may be good, but their website development skills don't match. Many are offshoring their web development giving small businesses websites that are merely templates that don't have any of the basic factors taken into account.
Published in Marketing
Glen Eira City Councils extension of its marketing and website development grants will help catapult small businesses trying to reinvent themselves and survive in the current market. The market has changed forever and how businesses adapt will define their future and marketing is at the core.
It's hard to imagine that this day would ever have happened, but one Government decision, rightly or wrongly, has closed down small businesses in Melbourne for 6 weeks, and most are uncertain as to whether they have a future, let alone whether they should market their businesses or not.
Normally I would say it's not Government's responsibility to help market small businesses, but all of that changed when the Government imposed bans on companies opening their doors.

With threats (and I mean threats) of more to come, small businesses throughout Melbourne and the rest of Victoria have been forced to close for a minimum of 6 weeks. That means no work, no clients, no ability to pay the bills and rent.
Published in Marketing
Whether your husband is already successful or on his way up, there is many things that you can do to help him achieve his goals.  I get asked all the time for tips on how to my friends can make their husbands more successful which I am happy to share, although I am no expert.
Published in Entrepreneurship
It is with great sadness that I write this blog. Since March I have been fighting the big fight and trying my best not to let what is going on in the world dampen my spirits.
Published in Entrepreneurship
There is one thing that our clients constantly remind us is important to their business, that is a deal-breaker when engaging with a marketing agency. It isn't as tangible as many areas of marketing, but it does require the marketing agency to be on the same page.
Published in Marketing
Friday, 24 July 2020 14:17

The World Incubator - Not for Profit

The World Incubator is a not-for-profit business incubator based in Wherry House, Charters Towers. Modelled on incubators in the USA, the philosophy of The World Incubator is to develop business ideas and take them to the world, employing local people. The World Incubator aims to help local communities in the Charters Towers region grow their and start-up businesses from the idea stage to commercialisation. Each incubator participant has access to mentoring, education, training, development and marketing to help them develop their business ideas and take them to ‘The World’ stage.

Marketing Eye worked with The World Incubator to create a marketing strategy that focuses on a clean look and feel that directly reflects what their brand stands for. Outsourced marketing through Marketing Eye also allowed the not-for-profit to create a modern and easy-to-navigate website that provides an optimal user experience for potential users making it that much easier to contribute to the cause.

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Published in Portfolio

Nurses Memorial Centre is a ‘living memorial’ to the heroism and sacrifice of Australian nurses who gave their life or spent years in Japanese prisoner-of-war camps during the Second World War. The major aim of the Centre is the advancement of the health of the community through the provision of education scholarships. 

The Centre offers scholarships to all Australian nurses and midwives with a strong motivation to undertake postgraduate studies, enabling them to gain additional skills and experience that will benefit the broader health and wellbeing of the community. In a nutshell, the Centre endeavours to inspire nurses to lead with resilience, courage and determination.

Marketing Eye worked with the Centre to produce a marketing strategy that aligns its aims with its key messages. Engaging a marketing consultancy firm allowed the Centre to promote their cause by creating engaging email campaigns to spread their key messages and draw attention to their goals.

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Published in Portfolio
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