Displaying items by tag: marketing - Page 5

Today I met with a remarkable, young woman who has the world at her feet. She is intelligent, well-spoken and might I add, well-presented... not that that means too much, but what I am alluding to is that she has the full package.
Published in Marketing
It doesn't take long to realise that some marketing professionals are more competent and successful than others because they inherently have skills that other's don't. You can get by as a marketer with sound writing skills, a firm understanding of marketing with continuous training and development. Most employers would be happy with this, and I have to say that I find employees that have this background to be more than ok. However, if you truly want to be successful, and out-shine the rest of the pack, you need this skill:
Published in Marketing
Just when I thought I was getting comfortable with millennials, I have been bombarded with a new type of marketer in the office.
Published in Marketing
It happens. You have all the best intentions and for some reason your marketing strategy isn't working. Believe it or not, it has happened to some of the biggest businesses on the planet; think Kodak and Microsoft. 
Published in Marketing
Imagine my surprise when I landed back in Australia, only to be picked up by one of my team members who was so excited about showing me what he and the rest of the team had achieved while I was gone.

They had done things, without any request from management, to take the business to the next level. 
Published in Marketing
Tuesday, 19 June 2018 02:10

New York, what dreams are made of

From the moment I landed, my heart started to sing. I've been to New York more than 100 times, yet it still has me hooked. No matter what airport you land, you know that the drive to your hotel or wherever you are staying is going to make you come alive in a way that no other city in the world is able to do.
Published in Marketing
Tuesday, 05 June 2018 08:08

I'll sell my soul to see your face

After a walk through Rushcutters Bay Park in Sydney, Lewis Lambert, Ethan Perry and myself headed to the office. It is 7am and we are all ready to kick some serious goals. This song came on the radio from Florida Georgia Line, "Stay". 

"I'll sell my soul to see your face", a line that resonates and not for the obvious reasons. Remember I am a business person and most things in one way or another lead back to business. It made me think about the love I have for business, and the journey that I have been on. The vision that sits in front of me, and what it takes to get there.
Published in Marketing
Friday, 11 May 2018 05:02

Steel Supplies

For more than 8 years, Marketing Eye has been the outsourced marketing department for Steel Supplies Charters Towers. We develop yearly strategies, and implement them over 12-month periods. On a monthly basis, we do e-marketing, lead generations campaigns, brochures, social media, advertising and public relations. A newly launched website has been instrumental in ensuring that the company continues to grow from strength to strength.
Published in Portfolio
Monday, 07 May 2018 04:53

Brands for Good

If you are buying anything online, check out Brands for Good. This ethical etailer is not only well-branded, with the best range of ethical items to purchase, but their proceeds also benefit charities that need funding. Marketing Eye developed a marketing campaign to drive more traffic to their website and provided advertising, public relations and social media assistance.
Published in Portfolio
Thursday, 03 May 2018 04:48

Origin Energy

Marketing Eye was engaged to work as an outsourced marketing resource for Origin Energy in their solar energy division developing a 12 month marketing strategy, EDM campaigns and direct marketing along with a host of other marketing avenues working sometimes with internal resources.
Published in Portfolio
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