It’s been one month since I’ve entered the marketing industry as a Marketing Graduate. Overwhelmed is the frequent feeling of the day, but excitement is what’s keeping me going. I will be honest; my marketing degree was a breeze in comparison to my first few weeks as a Graduate. Yes, difficult in some respects (namely group projects and catching peak hour public transport), however, learning on paper the aspects of marketing and its cultural influence meant that completing the work was far more above the surface than I had realised.
The digital world of e-commerce through to social media is the new frontier when it comes to marketing. Ensuring you have a digital presence across multiple channels is the make or break of any marketing campaign of the 21st century. The new breadth of knowledge marketers carry in today's world can be applied to bring about new success levels only dreamt about.
In a world saturated with mass advertising, it’s hard to stand out amongst the crowd. Everywhere you look you are met with out-of-home displays, television advertisements, social media promotions – it is integrated in our every-day life! As a consumer, it’s also sometime difficult to recognise and digest every marketing attempt and therefore only the ones that stand out are absorbed.
If you are struggling to make your mark in your respective industry and are looking for some helpful tips to outshine the competition, have a read of my following 5 suggestions.
Following increasing regulation around usage of user data and political concerns surrounding the power of big tech, many businesses are struggling to develop, measure and optimise their strategies to develop sophisticated and data rich strategies like they used to.
Marketing strategies are bland and not generating a satisfactory ROI? We hear you. Have a read on what we believe are 10 initiatives that will provide results.
With marketing campaigns being the key to the success of any business model, the way marketers think in times with such uncertainty has never been more crucial. In the wake of the COVID-19 crisis, the market will never be as we once knew it. Hence, the role of marketers has never been more important in laying out the ‘yellow brick road’ for business’ success.