Marketing Eye Blog

Marketing Eye Blog

Tag: marketing - Page 9

Making bold claims, sometimes to the point of looking ‘crazy’ to the general public, has become the marketing method of many highly successful modern-day entrepreneurs. Interestingly, the word entrepreneur can be defined in the Oxford dictionary, as “a person who makes money by starting or running businesses, especially when this involves taking financial risks.” While their methods may seem ludicrous at times, these unconventional marketing tactics often have surprisingly positive results.

A great number of lessons can be learnt from a few of today’s most ‘crazy’ entrepreneurs, particularly when it comes to rethinking your marketing strategy.

Published in Marketing
How many times have you heard someone say "I am not technical"? Or that they don't use technology because they don't know how to? Non-technical entrepreneurs, or at least those who refuse to use technology and data within their businesses are doomed to failure and the past few years of business has given a clear insight into why this is the case.
Published in Entrepreneurship

In today's society, social media is the most important way that a business can share content, connect with target markets and broaden their audience. It is a vital part in being a successful business nowadays, especially with COVID 19, which is changing the way individuals can see each other face to face. 

In light of all the ongoing changes in the world, businesses need to ensure they are maximising their use of social media to become successful - here are the top 5 ways I believe help to increasing your platforms: 

Published in Social Media

Content marketing focuses on creating relevant and valuable content for a targeted audience. A content contributor can submit their content to an organisation, adding value to its blog by providing a wider variety in both style and content. A contributor not only aims to provide value to the publisher but to build awareness around their own public profile.

Published in Marketing

The marketing industry is a difficult yet rewarding industry if you’re able to push your way through the challenging requirements for your marketing strategy to become successful. It’s common for marketing professional to have experienced failure before they’ve been able to succeed in the industry. Even the biggest and most successful entrepreneurs have experienced failure before becoming successful. 

Published in Marketing
The marketing industry has irrevocably changed to a point that no-one can predict how far technology will go in replacing marketing professionals in part, in completely over the next 10 years. The 'fear of God' has led to many marketers choosing other paths as the reliability of the marketing profession is no longer a safe bet.
Published in Marketing

I’ve seen my external accountant twice in 10 years – which says a lot about how accounting firms communicate with their customers.

Published in Marketing

While ‘post COVID’ is a little premature, the current sentiment in the market really lends itself to thinking about what a career in marketing looks like today.

In the past, there was almost a sure ride from marketing intern to marketing graduate, then depending on which direction you decided to head, a slow ride through from Marketing Executive to Marketing Manager. For the lucky few (those who worked the hardest), Chief Marketing Officer or as we like to call it, CMO.

Published in Marketing

When I started out in marketing, I worried that I wasn’t extraverted enough, wasn’t fashionable and preferred a good book over a cocktail party.

Since then, marketing has changed and the ‘nerdier’ marketers are fast becoming the rock stars due to results they derive for their clients, and the ‘fashionable’ lot are seen more as events specialists or publicists. Now, that’s a stereotype, of course, but the gist of it is that things have changed over the past three decades and what was once considered to be ‘cool’ is no longer the case.

Published in Blog

It’s important to have a lead generation strategy more than ever to bring success to your business and capitalise fully on market opportunities. Does your business have an effective lead generation process?

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