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Matrix Surgical is a surgical and medical equipment supply company based in Melbourne with over 20 years of industry experience. They ensure that quality and price are at the forefront of their mission. The marketing initiatives undertaken by the outsourced marketing team at Marketing Eye were to create meaningful content that will engage users and create conversations, via their social media platforms. Through the creation of marketing collateral, Matrix Surgical could showcase their equipment at networking events and tradeshows in addition to the creation of EDMs. Whilst refreshing the brand through the design of a new logo and website to represent the new image.
The process that lead to the new content strategy begun with determining the market position, brand mission, and vision and ensuring they all aligned. The marketing assets were then developed attempting to activate branding communication, resulting in the end goal of informing clients of their services. This was executed through the print and advertising assets rolled out, which invited clients to information events and highlighted their savings with bulk billing options, asserting their affordable image.
To achieve these strategies, we needed to determine and align their core values with the digital strategy. We developed brand guidelines that included the creation of their logo to represent the brand's voice and personality. By understanding the consumer and brand profile a user-friendly website was developed with SEO and content strategies.
Access Rehabilitation Equipment is a well established Australian business based in Victoria, supplying quality rehabilitation equipment for aged care and disabled persons, for over 20 years. Marketing Eye, helped by developing brand awareness with the design of a new logo and print materials, such as business cards, catalogues, and magazine advertising.
The brand awareness strategy was developed because it was quite aware that even though Access Rehabilitation Equipment is a long-standing organisation, they were lacking the awareness. We engaged in SEO and content strategies to enhance their website traffic and visibility. As part of further development of awareness, the creation of print content with the new branding designed informed clients of their services and acted as a guide to products and prices.
For many years the building and construction industry has experienced 'good times' and have been able to pick and choose their jobs. With low interest rates and a high demand for property and investment options, development has been 'hot' for a long.
The harmful effects of COVID-19 have become much more than physical. Everything is changing for businesses because of lockdowns, event cancellations, and the prescribed social distancing to prevent any further spread of the virus. While this is an unprecedented turn of events, it’s not the end of everything for small to medium-sized businesses. It’s more important than ever for companies to put their best foot forward. But with all of the obstacles and challenges that businesses are facing now, what can they do to stay afloat? The best way to keep your business alive in times like this is a strong and comprehensive content marketing strategy.
Working remotely is one of the greatest challenges that a company can face, but it can also be a great opportunity for the company and the employees. As the traditional office space becomes a thing of the past, aided by the recent spread of COVID-19, more businesses are trying to adjust to remote work than ever before. Depending on what industry your company is in, this will either be a seamless transition or a very difficult one. How does a remote team operate? Below, we go into detail on what to expect as your team begins to work from home.