Blog Author Mellissah Smith - Page 100
To make it as a successful marketing manager, there are many traits that you need to have. It no longer is just about understanding and delivering in a marketing capacity, but more importantly being able to understand the fundamentals of business and have an ability to execute the company’s business plan from a sales and marketing perspective.
I have travelled the world-over with friends, on conferences and for business, visiting the most amazing places including Turkey, Dubai, Barcelona and more recently Amsterdam.
Leadership styles is often thought to be a medium or larger business thought-process.
I do this, not in a traditional way of going into a zone where you are by yourself and you spend time thinking and analysing, but by going away to conferences. In particular, entrepreneurial conferences.
Someone's First Choice
I want to be someone's first choice. But what happens when you are not?
In the movie with Kate Hudson "Something Borrowed" Ginnifer Goodwin's character has an affair with her best friend's (Kate Hudson's character Darcy) fiance. Now this does not seem like your typical feel good scenario as it goes against the grain of what friendship and loyalty is all about, but it does make you question the whole concept of first choice. To be someone's first choice is a romantic notion and is not only my fairytale but the fairytale of millions of girls the world over.
In business, we all want to be someone's first choice. When you first lock eyes, that the connection you have with that person is so intense that it forms a lifelong relationship, right there and then. It's like love at first sight, but in a business sense.
But the question is, ' can you create that moment where you become someone's first choice'?
When you choose Burger King over McDonalds - can Burger King really do something about making their burgers your first choice? Or when a consultant walks into your office to sell you a service-can they be your first choice by changing the way they look, the tone of their voices, the style of their presentation or the warmth in their smile when they say goodbye? Presentation coaches would say that you can create a love at first sight scenario - but can you really?
I want to be someone's first choice, but is their first choice more than being just about me being me? That really is the question that every business person needs to answer.
Have you had a great conversation with a potential customer, been really optimistic about getting them on board, and then never heard from them again? Maybe that conversation wasn’t as great as you had thought? Impossible! You know your product inside and out, you answered every question they had. As hard as it may be for you to identify, there may be something small in the way you are speaking with these customers that is putting them off coming back.